Saas Sessions With Sunil

Here's a fantastic conversation about Conversational Marketing with Eliav Cohen from Ultra Cool.Eliav runs a hot air ballooning company in Seattle, and he also runs Ultra Cool, which builds natural language chatbots using Drift.In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses.Eliav showed us all the fantastic chatbots that he has built for himself and his clients.We did record a video in which he showed how these chatbots work and some more exciting content.Stay tuned for the video.Also, if you're in Seattle, ping Eliav and do take a ride in his hot air balloon.Connect with Eliav Cohen on LinkedIn - https://www.linkedin.com/in/eliav-cohen-5643795/

In this episode, we talk to Antoine Goret, CMO of Crisp IM.Get to know how to pick the best marketing channel that drives ROI for your business. Antoine also shares how to keep up with the latest trends and how to deal with plateaus.Visit Crisp IM's website - https://crisp.chat/en/Connect with Antoine on LinkedIn - https://www.linkedin.com/in/antoine-goret/

In this episode with Liam, who is the co-founder of Staff.com and Time Doctor, we discussed his strategy behind scaling up his organic traffic from 12K to 120K in under 2 years.Liam is a remote working enthusiast and also hosts the Running Remote conference. Get to know why he set up a staff for his companies which is completely remote and how he manages scale with remote employees.He also talks about the challenges involved in remote work and how to overcome them.Connect with Liam on LinkedIn - https://www.linkedin.com/in/liammcivormartin/Check out Staff.com - https://staff.com/Check out Time Doctor - https://www.timedoctor.com/Check out Running Remote conference - https://runningremote.com/

Grow fast or die slow.Puneet is the Founder of CustomerSuccessBox which, you guessed it right, is a customer success platform for B2B SaaS. He has been in the industry for more than 19 years now throughout which he has worked with companies like IBM, Thoughtworks, Kayako.Why Customer Success is becoming an important role in the SaaS industry?Is Customer Success a vital function for a SaaS to determine it's product-market fit?How to stop your customer success role turning into a customer support role?Puneet answered all these questions in this exhilarating episode.Visit Customer Success Box - https://customersuccessbox.com/Connect with Puneet on LinkedIn - https://www.linkedin.com/in/katariapuneet/

In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM.Get to know hacks used by Baptiste and his team used to get initial users and the strategy behind launching features rapidly, which enabled them to scale up very quickly.Baptiste explains how Crisp IM is a unique and useful IM tool for your business.Visit Crisp IM's website - https://crisp.chat/en/Connect with Baptiste on LinkedIn - https://www.linkedin.com/in/baptistejamin/

Sreenivas Kanumuru is the CEO of VTiger CRM, which is named in the 2019 Gartner Magic Quadrant for Sales Force Automation.He pinpointed the driving factors behind acquiring large enterprise customers in the early stage of the company and also on how they acquired 300K users.Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM.Check out VTiger CRM - https://vtiger.comConnect with Sreenivas on LinkedIn - https://www.linkedin.com/in/sreenivas-kanumuru-7708742/

In this episode, I hosted Sphoorti Bhandare, my friend and a PR and content marketing pro who helps B2B Tech companies, grow brand relevance and trust through targeted and engaged messaging.We talked about - 1. What is PR? Why it’s needed?2. When should a SaaS do PR activities?3. What are some examples of PR activities?4. What are the three inexpensive PR strategies?Connect with Sphoorti on LinkedIn - https://www.linkedin.com/in/sphoortibhandare/Visit Sphoorti's website - https://sphoortific.com/

Jeff Davis, international speaker and founder of JD2 Consulting Group, specializes in B2B sales and marketing alignment, pulling from more than 15 years of experience in sales, marketing, and business development.In this episode, we talked about aligning your Sales and Marketing for maximum ROI.We also discussed about the reasons B2B companies are finding it difficult and costly to achieve sustainable revenue growth. What could be the missing piece of the puzzle?All this and much more along with Jeff.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffreydavisii/Connect with Jeff on Twitter - https://twitter.com/jeff_davis2The Alignment Podcast - https://www.jeffdavis2.com/thealignmentpodcast

We discussed about Product Led Growth in a couple of episodes in the past. Now in this episode, we're discussing about Product Led Onboarding with Despina Exadaktylou. Despina is a Product-Led Champion and a SaaS consultant at ReinventGrowth. In this episode, we talked about:- what is product led on-boarding?- what’s the difference between normal on-boarding vs PLO? - does it help in optimising other metrics such as activation, churn, etc? - why should SaaS companies care about it? - how does it affect the end user/customer? - has any SaaS implemented it? If yes, what are the results? - does it have a direct impact on growth? Connect with Despina on LinkedIn - https://www.linkedin.com/in/despinaexadaktylou/Get in-depth research about Product Led Onboarding by Despina - http://bit.ly/32m3gekVisit ReinventGrowth's website - http://bit.ly/2JAptwM

Are you a SaaS who is wondering what type of sales is better for growing your business? Is it inside sales, or is it outside sales?  I invited Morgan J Ingram, who is empowering sales teams to become prospecting rockstars at JBarrows Sales Training and Prakhar Jain, who is the associate director of Sales at Whatfix, to address this topic.  In this episode, get to know more about Morgan and Prakhar. How they started their career in sales and reached where they are now.  Firstly, they both point out the difference between inside and outside sales. (For anyone who doesn't know)  Are you a SaaS who's just starting out, or you're Product Market Fit? Or you have crossed the Go To Market Fit? And are you wondering which type of sales to use in your stage?   In this episode, Morgan and Prakhar also addressed which type you should focus on based on what stage your SaaS is in.  Get to know the problems faced in each of these types and also how to solve them.Connect with Morgan on LinkedIn - https://www.l

In this episode, I invited Shruti Kapoor, Founder and CEO of Strings.ai, to talk on how SaaS companies can leverage AI to close more deals. Shruti talks about how AI can help increase conversion in each step of the buyer's journey. Also, how does providing contextual help during sales conversation help in increasing conversions? Strings.ai is an AI powered On-screen, real-time and contextual battle cards tool for your Account Executives. It allows you to manage call reviews and analytics for every prospect conversation. Visit Strings.ai website - https://strings.aiShruti's LinkedIn - https://www.linkedin.com/in/shrutikapoor/

In this episode Anupam Bhatt (Architect and Technical Program Management at IBM) takes us behind the scenes and explains how the engineering team plans for growth and scale. Anupam talked about how systems are designed and how planning for scale starts from day 1.How engineering teams adapt to sudden spikes and how they deal with situations that get out of control. Anupam also went through challenges engineering teams face and shares his learnings based on his experiences.If you've wondered what happens behind the scenes when a flash sale goes on or when there is sudden traffic for a product, this is a much listen for you as Anupam explains exactly what happens in the background.You can find Anupam on LinkedIn here : https://www.linkedin.com/in/anupambhatt/ and on Twitter here https://twitter.com/Mr_Bhatt

I invited Ravi to talk about his entrepreneurial journey and the journey of Moengage in this episode. Today, Moengage is probably one of the hottest startups in India. Ravi talked about how he along with Yashwant and their entrepreneurial spirit, started Moengage and made it a global brand which now serves Fortune 500 companies.He talked about how SaaS companies can tap international markets and expand globally. We also discussed how Moengage achieved a stage where they decided to raise funds, and how you can achieve that stage as well.All this and more in an insightful discussion with Ravi. Listen to it and do share your feedback. Ravi on LinkedIn - https://www.linkedin.com/in/rtejaVisit Moengage's website - https://www.moengage.com/

In this episode, Kishan Gupta, CEO of UXCam talks about user on-boarding funnel and how does a typical funnel for a SaaS look like.He also talks about the best practices that SaaS businesses should follow while crafting the on-boarding funnel.Connect with Kishan on LinkedIn - https://www.linkedin.com/in/kishangupta/UXCam website - https://uxcam.comDeliver the perfect app experience by capturing and visualising user interaction data with UXCam.

Aniket is the Founder/CEO of Product Bricks Ventures, a product & technology consulting firm with HQ in Dallas. He has been Integral part of product teams that have led to successful acquisition combining over 150 million. He has over 15 years of product development experience with AGILE teams in Internet of Things & Wireless space. He has a PhD in Wireless communication and learnt Entrepreneurship at Stanford.He loves to teach and mentor through various platforms like Everwise, Product School, LinkedIn etc., and serves on Advisory board for Startups in India. In this episode, he talks about, why does a product need a product leader and what are the qualities of a product leader? We also discussed about how a good product leader can make the product successful and a bad product leader can break it. Also, take a dive in to a typical day of a product leader with Aniket. Connect with Aniket on LinkedIn - https://www.linkedin.com/in/aniketmalvankar/ Product Bricks Ventures - https://www.productbricksventu

In this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach. He talks about the downsides of implementing PLG framework and what can go wrong while implementing it. Product qualified lead is a very important factor to be considered while implementing this framework. True or False? Kieran will tell you. Are you wondering what kind of team you require to implement the product led growth framework? Listen to this episode to find out. Connect with Kieran on LinkedIn - https://www.linkedin.com/in/kieranjflanagan/Visit his website - https://www.kieranflanagan.io/

Santosh talked about the early days of Explara and how he with his team overcame various growth challenges to make Explara a leading SaaS platform for Events. He pinpointed the driving factors behind their 600% hypergrowth in 2012.  He also shared his views on how early stage CEOs should decide what things to focus on to achieve a growth trajectory and many more valuable insights. If you're an early stage startup CEO, then you should listen to this episode.If you want to get connected with Santosh, reach out to me or connect with him on LinkedIn - https://www.linkedin.com/in/santoshpanda/

In this episode, I invited Phil Strazzulla who is the founder of NextWave Hire, which allows employers to hire the right talent through some effective unconventional ways.Listen to Phil's opinion on using marketing to land the job of your choice. Then Phil talks about some unconventional methods which you can use to get that job you always wanted.To close, he reveals a few ways you can use to market yourself to land your dream job.Connect with Phil on LinkedIn - https://www.linkedin.com/in/philstrazzulla/

Wes Bush, a product-led growth expert for B2B SaaS, gives super crisp information about product-led growth.He explains in brief about product qualified leads (PQL) and how to determine one for your SaaS.After listening to this podcast, you'll understand if your product is right for product-led growth and how to implement the product-led growth strategy.Intercom study - https://www.intercom.com/blog/designing-first-run-experiences-to-delight-users/Wes on LinkedIn - http://linkedin.com/in/wesbush/Traffic is Currency - https://trafficiscurrency.com/

In this episode, I invited Rytis Lauris, CEO of Omnisend, to talk about omnichannel eCommerce marketing automation.We discussed about - * What is ecommerce marketing automation?* What are the different stages in the eCommerce funnel? * How does automation help increase conversion in each stage?* What metrics to track in each stage?Ryan on LinkedIn - https://www.linkedin.com/in/rytisl/Omnisend website - http://omnisend.com/