Active Entrepreneur Podcast

#010 – Special Episode – A Vision Strategy to get you set up for the future!  Let’s talk about your vision, your goals, your projects and your actions. This podcast will help you to build a personal vision and give you focus.  (I suggest you get a bit of paper and write done your vision as I go through it on the podcast!) The key to setting a vision and goals is be specific, the more detailed the more focus you have. Write at the top of the page: My 3 years vision xx/xx/xxxx (the date). Imagine where are you going to be in 3 years’ time in your personal life? Are you in the same house? Have you made any adjustments or improvements to your current house? Have you moved home? If so where to? Have you cleared your personal debt? How much savings do you have? What income are you earning? How many holidays are you having a year? To where? Do you have a new car? Make, model, price etc. What are you going to be doing in your business in 3 years? How many people have you employed or helped? What qualifications will

3 ways to make more money in 2018 I talk you through 3 of the quickest ways to increase your profit in 2018 and give you some useable examples from my own business experience. Increasing the number of leads / clients. More leads through the use of social media Convert more leads to clients via website, remarking, email sequence, webinars.   Increasing the sale or transaction value. Put your prices up Bolt on additional, beneficial products Deals or offers   Increasing the number times a buyer purchases. Offer more products that compliment your core product Work with other companies in partnership i.e. businesses that complement your existing business and you share databases. Work on a tiered system, low, medium, high value Lead generation is knowing for being considerably more expensive than increasing the sale value or the number of times a client purchases. Business owners get so focused on generating new business when your existing clients already know, like and trust you. Join the Active En

Episode #006 - How Preparation Can Save You Time And Make You Work More Effectively! Introduction I have a habit of coming up with a lot of ideas around my business Good if you have a team to help implement said ideas – not taking 5 minutes to prepare can waste hours of time This relates to my podcast ‘Active Entrepreneur’, originally called ‘Entrepreneur on a mission’ – thinking about me and what I’m about – I am on a mission My personal brand is active – would I still want this brand in 10 years’ time? So I thought I’d do something around the key things to prepare – at any stage of business, preparation is key Rushing projects, hiring staff too late or too quickly, trying to make sales too quickly and putting customers off – commit an adequate amount of time to some form of preparation Some things you can do to prepare: Marketing – you don’t have a business without concentrating on marketing – campaigns, videos, photos – think about these, content is important but it needs to be thought about Simple method

Episode #003 - Joy Zarine interview Introduction of guest What made you go into hospitality? Guest, experienced, obsessed What is your goal out of that? My main goal out of this podcast is to help, inspire, motivate, and educate How important is it to niche within a niche? Each industry has a specialised market Does a business good to stay niched Formula that can be applied to any business 5* formula: 5 areas of your business that if you work on you can transform Clarity (What and where) Culture (building a passionate, inspired and loyal team) Connecting with the customer (meeting expectations and helping them to understand) Creativity (Standing out from the crowd) Commendations (Awards, credibility) Focusing on being a Key Person of Interest/Entrepreneur Hire someone amazing at what they do and they’ll do it better than you can What does an average day look like for you? Top things to do in a week to strive your business forward: Working with clients to understand the experience/atmosphere Understand wher

Episode #002 – Knowing you numbers Introduction into podcast Profits High street lenders possibly aren’t going to want to use your profits Active Brokers can potentially get latest years’ net profit considered Knowing your salary Salary and dividends are beneficial – they will be used to calculate your affordability Knowing your numbers shows a deep understanding of your business When getting a joint mortgage – knowing your partners salary is vital – CASE STUDY - giving the wrong figures could harm your application Expenses/Cost of Sales Looking at how much you’re spending e.g. utilities, stationary Looking at cheaper or better deals Make sure you note where changes are happening – they will be asked about An underwriter and you as a business owner should be looking where the differences are year on year Spreadsheets Spreadsheets are a good way of keeping your data in check Cloud based software e.g. Quickbooks or Zero, is more efficient Can be beneficial to your business and means you can access any numbers a