Rock Your Wedding Biz

Wedding pros, how much do you know about design? How about the proper way to set a table? Or, maybe you're wondering why this matters? Good design is part form, part function, and absolutely can be learned ... or refined. We are joined today by Robin Baab Olascoaga of Ro & Co. Events, who breaks down the elements of design, how to shepherd your clients along their design journey, and how to refine your own design eye - whether you're a planner, photographer, florist, or any other wedding pro. Let's get visual, intentional, and dive into this week's awesome episode! Let's go, Rock Stars!   Find this episode's show notes at: http://rockyourweddingbiz.com/episode54/

Photographers, listen up! This one is for you! (um, and also planners and anyone who wants to be published ... so ... everyone.) Today we welcome our special guest, Creative Consultant Sarah Love, formerly of The Knot, to teach us all about submitting your real weddings to blogs. We all know that getting featured is essential to a successful and profitable wedding business, but there is a lot of mystery surrounding the selection process. Sarah breaks it down for us into actionable steps and takes us behind the curtain to the decision making process at one of the industry's most influential publications. Get ready, Rockstars, this is a good one!

Rockstars, this is our very FIRST Book Club episode! We chose this self-help/business book because it tackles so many entrepreneurial "issues." We dive into the Zone of Genius vs. Zone of Excellence - and what it means for your business. And we deep dive into the Upper Limit Problem too. Have you ever been unable to enjoy your own successes? Well, friend, you may have an Upper Limit Problem. Let's talk about it! So, listen in and let us know how YOU liked this book selection! And ... if you didn't read the book, that's okay too. There are so many amazing tips in this episode, don't miss it!   View this episode's show notes at: http://rockyourweddingbiz.com/episode52/ ‎

Have you ever considered running a Facebook group for your business? Mindy breaks it all down for you today: why it is a great idea, who you can serve and how it can benefit your business, and how running a group can position you (or train you!) to step out as a leader in your online community. Let's be real: Everyone is on Facebook - and that's not changing anytime soon - so why not capitalize on the mindless scrolling you do every day? Let's get to it, Rockstars! Read this episode's show notes at: http://rockyourweddingbiz.com/episode51/

Have you ever thought to yourself "It would be so nice to only do 10 weddings a year ... as long as they are luxury weddings?" Well, today we are talking about the differences between the Luxury market, the Ultra-Luxury Market and the Premium Market. What does it all mean? Who should you be marketing to? What audience should you be serving? We break it down for you to the nitty-gritty. You may leave this episode with a new outlook on your ideal client! Listen in, Rockstars!

Raise your hand if you've ever been told the best way to set your price is to find out what others in your market are charging. Yeah, it used to be the way people did business. But honestly? It's an outdated and old fashioned way to set your prices. More importantly, it's completely inaccurate. We break down what you should do instead, and set you up for financial success! Also, listen to the end because we have a cool announcement - we are starting a Book Club, and we picked our first book. Listen in to get all the details!

We're sure that by now, you've peeped The Knot's new logo and branding. And we're pretty sure you have feelings about it. We know we do! On this week's episode, we talk about how to do a Brand Refresh - which is JUST what The Knot just did. A slight tweak to your logo, colors, tag line, or even just changing up the font can make a huge difference in your biz. We dive in deep and give you actionable steps to give your brand a mini-makeover! Listen in and buy a new lipstick for your brand!

Just when you were getting used to Millennials ... here comes Gen Z! Gen Z will be the next generation to get married, and they are SO different than Millennials. They are digital natives, hard workers, video bingers, and they crave authenticity and philanthropy. Listen in and learn how you can position your business to appeal to this up and coming group of potential clients. Marketing to Gen Z is a whole new game! Trust us, this episode is a Do Not Miss!

Today we're talking about taxes. Go put yourself a glass of wine! Or grab a cupcake or something. If you have tax questions, we have answers! Our special guest, Braden Drake, LOVES talking about taxes, and we love Braden, so let's get to it.

The old adage "If you build it they will come" is only true for that baseball movie. With your wedding biz, you have to build it, run it, and then learn how to shine a spotlight on it ... yourself. If you're currently winging your marketing plan (or if you don't have one at all, no shame!) THIS is the episode for you! Heidi Thompson is our very special guest, and she breaks this ish down for you into 5 easy steps. Get ready, Rockstars, because after you put Heidi's tips into action, you are going to have so many leads you won't know what to do with yourself. But ya gotta do the work, yeah? Yeah. Let's get it!

We all know we should be creating content pretty much 24/7. But what do you do when you don't have enough photos to show off your skills? This week we chat with Serena Waller, owner of Pops of Pretty, a new stock photo service specifically for wedding pros! Have you ever used stock photos before? Not sure how to start? Serena gives us her best tips and tricks on how to use stock photos to organically express you and your brand, and you guys, this is GOLD. Listen now!

Be honest: How much time today did you spend looking at other people's Instagram Stories?? Yeah, we feel you. But IG Stories aren't just for your viewing pleasure - they are also a goldmine for content creation. If you've been shy on IG Stories, NOW is the time to get in the game! Mindy breaks it all down for you - from just the basics to more advanced techniques, including what to post, how to find your analytics, and best tips and tricks. In fact, when you tune in to today's episode, take a screenshot, post it to your IG Stories, and tag us! Boom! There ya go, you're on your way to IG stardom! Let's dive in, rockstars!

Happy Valentine's Day, lovers! Or should we say ... anti-Valentine's Day? On this episode we are covering a topic that doesn't get a lot of love: What to do when a client wants (or needs) to postpone or cancel their wedding. There are a variety of reasons why a client might need to cancel their event, and none of them are good. How you handle a canceled event depends mainly on the circumstances, and what your contract states. So grab some chocolates and champagne and settle in for some tough but necessary wedding biz education.

Have you ever stopped to think about what would happen if you were suddenly unable to work? It's a scary thought, right? Well, it's what happened to this weeks guest, wedding planner Margaux Fraise, and she's here to tell us how she not only survived but thrived - and overcame her emergency situation. With a little forethought and preparation, you can safeguard your biz against the unexpected as well. Find out how, right now!

Raise your hand if you walk away from your laptop only to pick up your phone and continue working. Yeah, us too. Since we now carry pocket computers around with us all day, this week we are talking about our fave apps for working on the go. Because you know you're going to be working, so you may as well maximize your awesomeness. From emails to photo editing to responding to client reviews, we've got an app for you! Let's go Rockstars!

Wedding Pros: It's that time of year again! Get ready, because it's officially Inquiry Season! What? That's not what you call it? Listen in as we deep dive into all things Inquiry: response times, canned emails, messaging, knowing your calendar, emails vs. phone calls, and even the psychology of the sales process. Whew! There's a lot to cover, and we dig through it all! Let's go, Rockstars!

We are keeping our January resolutions to you going strong with this weeks episode! This week, we talk about the top hacks of Creative Business Owners. If you are overwhelmed and wondering which part of your biz needs to be Marie Kondo-ed, we've got your back. Just start here. Just do these six things, and you'll be starting the year off like the rockstar you know you are. Let's get to it!

Do you wish you could be more productive? Our modern life makes it so easy to be a victim of "shiny object syndrome". Also, mindlessly scrolling on IG or Facebook isn't helping us live our best lives either. We want you to work smarter, not harder, and part of that is mastering your personal productivity. This week, we bring you tips to increase your productivity and talk about productivity resolutions we are making for 2019. Listen in, and become more productive in just 39 minutes!

You may have never considered this, but every single email you send out into the world IS your branding. Are you surprised? Your clients and other professionals in your life will interact with your emails far more than will interact with your website or social media. So, how are you making your impression via email? Are you "giving good email"? Listen in for tips, tricks and best practices for stellar emailing! Also, find out which fonts Mindy and Renee really hate. Happy New Year, rockstars!

In this final episode of 2018, Mindy and Renee look back at their first 30-something episodes and highlight the topics that resonated the most with you, our audience. No surprise that Pricing was our most liked topic, with 2 pricing episodes in the top 5 of the year! Who doesn't love talking about money, right? Our Top 5 rounds out with Wedding Management, Pinterest, Instagram, and Vendor Referrals - further proving that you guys are the smartest and savviest audience in podcast-land. Tune in as we recap the year, plan for next year, and announce two fun new ways to connect with us! Thanks for listening, and we will be back with you in one short week ... in 2019!