The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Can you believe it? We have made it to episode 500, and it is all because of you, my friend!I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you!I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so many, so this episode means so much to me.You will hear 15 people throughout the episode sharing the wins, breakthroughs, and lessons that they have had as a result of listening to the Art of Online Business podcast.My goal has always been and continues to be helping you optimize and grow your online business so that you can have more freedom, more revenue, and a bigger impact while working less! I can’t wait to continue doing that throughout the next 500 episodes! Thank you again, my friend, for being here!You can find all of the information from this episode and more about each spotlighted listener over on my website! Visit www.rickmulready.com/500I want to remind you

Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.?If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why.In order to make sales, you have to understand your perfect customer, hone in on your message to align with that customer, and finally, you have to be really great at communicating the promise that you are making to them.So many people cannot clearly articulate the promise of what they sell, so that is what we are getting into in this episode.I am going over some examples and giving you some ideas and tips so you can make sure that you refine your promise to be clear and concise.If you want to grow and scale your business, you have to be able to communicate what it is your offer does for people, so tune in to learn how to do this well!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to m

How can you change your company culture to be more inclusive? How can you create a more inclusive business overall?This is such an important topic, and these are questions that you should be asking yourself as a business owner.I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Courdae, because I am working on making sure that my business is intentionally inclusive. Erica is joining me in this episode to talk about creating a safe space, building an inclusive environment, and more.Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.Erica is also the owner of an inclusiv

What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on?I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode.I am asking you to think about some items in your business that are a little bit more complicated and then take a step back to ask yourself what it would be like if they were easy. I am also walking you through a few examples in this episode so you can get a good idea of how this works and how you can approach whatever it is in your business that is a little bit more complicated.When you start to do this, you will see just how many different things your brain can come up with. This is one of the questions I am always asking my accelerator coaching members because I know it is what they need to keep moving forward!Tune in to learn more about how this can change your process, and how I can help you e

I should have had this conversation with you a long time ago...In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life.This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, business, and others that I work with.As a result, I want to do the work to take responsibility for the process, to understand that my experience is very different from a lot of other people's experiences, and most importantly, learn as much as I can from others even when it is uncomfortable for me.On Today’s Show You’ll Learn: The lens I have been looking through to view my life and businessWhy it’s important to me to admit that I don’t have all the answersHow I am making a change in my life and businessWhat motivated me to share my experience and thoughtsWhat I'm doing to become a safer, more inclusive person and businessBeing vulnerable is not something t

Are you ready for practical tips that you can actually apply to get over your fear of hiring?In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away.I experienced this fear firsthand for a long time in my own business, so I have been able to learn some ways to get over this throughout the seven and a half years that I have been in business. When I talk to my Accelerator students, this topic comes up so much. A lot of them know they need to hire, but that is what they are the most afraid of. You might be in that same place too.The most important thing to think about is the fact that we all want to have a bigger impact, create more freedom for ourselves and our family, and generate revenue. We cannot do that all by ourselves, so tune in to hear 5 ways that I truly believe will help you get over your fear of hiring!If you want to have a bigger impact in your business but you'r

It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today!I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15 year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. The success of her YouTube channel led her to begin training other agents how to have similar results, and in July of 2018, her coaching program, YouTube for Agents, was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.After not being able to step away from her laptop, Karin decided that she wanted to work less and make more money. Now, she has a proficient team and was able to retire her husband because of her continual increase in revenue.We are

Does starting the hiring process overwhelm you?In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire.This is a topic that comes up a lot, and I think it is because getting started with the hiring experience can be really overwhelming. In this session, we cover the importance of finding someone you like, training, writing a job description, defining a pay rate, leveraging your resources, and more.It is really important that you don’t overthink this process. If you start small and decide what you need this person to do and if they are a good personality fit, you will work the rest of the details out.I totally understand the overwhelm here because I have been there, so tune in to hear how we worked through this feeling with one of our Accelerator coaching members and how I recommend moving forward in the hiring process.If you want to have a bigger impact in your business but

Do you have a solid onboarding process?So many of my students struggle with this in their business, and to be honest, I struggled with this too!As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well.In this episode, I am sharing what this looks like for my team and what I recommend that you put into your onboarding process during the first 90 days.On Today’s Show You’ll Learn: You don’t have to plan the onboarding process by yourselfDon’t be afraid to ask the new hire what information will be helpful for themWhat you can include in a pre-boarding processWhat steps can be automatedHow to make sure you are clearly communicating values and expectationsTips for breaking up training to reduce overwhelmOf course, we want our new hires to get up to speed and feel valued as quickly as possible, but keep in mind that in order for someone to start truly contributing to your business, i

What time of the day do you do your best work? I call this your magic time!In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd.I'm always looking for ways to become more efficient on my optimized CEO activities while also honoring my energy levels, so we are getting into how I do that.I am covering some mistakes that I have made in the past, how I have overcome some of my bad habits, how I stay intentional while I am working and more.This quick tip comes from within the optimized systems and processes pillar of the Optimized CEO Method which allows us to create more revenue, less stress and more freedom, so tune in because mastering productivity is a big part of what allows you so much more freedom in your business.Remember, we are building our business around our life, not our life around our business, and that's why the intentionality of your schedule is so importan

With all of the different business coaching programs out there, how do you decide which one will benefit you the most?I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode.My goal is to give you a greater understanding of the program, why it exists, who it is for, how the application process works, what you can expect and more.I want you to have all the answers to your questions because this is the kind of program that not only impacts your business, but it impacts your life!On Today’s Show You’ll Learn: How the accelerator program has evolved over the yearsWhat the program consists of and whyThe impact it has on your business and your lifeHow this coaching program allows you to see your blind spotsAn overview of what happens during the 12 months of the programThe community that you will be a part of when you join AcceleratorMy team and I have created what I always wanted in a coaching program, which is a blend of one-to-one coaching,

Do you want more customers or students? You’re probably overlooking how to get them...Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom.I am talking about the most overlooked way to get more customers or more students! When most of us want this, we usually think about setting up another funnel or planning another launch, but those can be very time-intensive things to do.Tune in to this quick tip episode to hear more about what you really should be doing which is creating the best course or coaching program on your topic. It’s as simple as that, and I am explaining it all!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Also, if you h

Do you know what a Tiny Offer is? Do you use them in your business?Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked!Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs.Allie’s mission is to help entrepreneurs to show up authentically, owning their expertise and not shrinking down from their big dreams. Her focus on inner-work, confidence, consistency, captivation and clarity has set her work apart from other marketers and strategists, who focus on tactics and algorithms over the relationships.Allie spent 4 years working for corporate web development and Internet marketing agencies before launching her business.

Do you know how to find and use your leverage point? It’s all in your data, my friend!In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point.Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase the revenue of their launches.I am covering things like positioning an offer correctly, the benefit of creating bonuses, why everyone needs to establish a baseline and more.This topic is within the optimized sales and marketing pillar of your business which is one of the three pillars that I teach in my Optimized CEO Method. In order to make an impact, increase your freedom and create revenue, you need to make sure all three pillars are solid.Tune in to learn more about this!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It

Are you confident in your PR strategy? Do you know how to pitch your business well?Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business.Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world's first PR pitching framework that's helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.On Today’s Show You’ll Learn: Why getting eyes on your product is not enoughWhy PR isn’t out of reach for solopreneursWhat your PR pitch needs to haveThe most important part of your pitchExamples of good pitchesWho public relations won’t work forHow to delegate the PR processGloria’s 3-step process has proven to be incredibly effective, and she breaks it down to be easy for everyone to understand and use.If you wan

How are you making sure that your students are finishing your course or program?The percentage of students that actually finish the courses that they buy is only about 10-15%.I don’t feel like this is talked about nearly enough!In this quick tip episode, I am talking through 5 ways to get your students to consume your content, complete your course and get results.I am going over the importance of getting feedback from your students, why you should be onboarding your students, setting expectations and more.If you have noticed that you have a high percentage of people that are not completing your courses, there are some really valuable tips in this episode for you, so listen in!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in th

How confident are you when it comes to building your team and leading them well?I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well.Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams so they can scale their business and reclaim their zone of genius. As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring & onboarding, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. When she’s not creating content via her podcast TyePod or facilitating curated team retreats, you can find her cuddling her two dogs and her firefighter husband with a nice glass of Cabernet.On Today’s Show You’ll Learn: What to do if you think you can’t afford to hireThe difference between contractors and employeesHow to ethically hire and leverage internsThe

Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them?There is so much confusion around this, so the best thing you can do is listen in to educate yourself.In this quick tip episode, I am breaking all of these changes down and letting you know what you need to do if you have not prepared your Facebook ads account for this.I am going over how to choose and rank your conversion events, why prioritizing your events correctly is so important, what I recommend and more.If you need to know what you need to do in order to prepare for this new rollout, I’ve got you covered. Tune in!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Also, I am hosting a virtual live-streamed event on April 12th and 1

Does your website represent who you are and your business well? It should!I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that.She is breaking down the principles and the lessons that we used in creating my site so that you can do the same thing along with explaining the 5 great things that every website needs.Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit.On Today’s Show You’ll Learn: What a moc

Do you change things in your funnel without looking at your data first?I see this happening all the time!A lot of the time, business owners try to optimize a problem in their funnel that doesn’t exist.In this quick tip episode, I am encouraging you to lean on your data to determine what you should be optimizing in your funnel. From identifying what your data is telling you to the importance of creating benchmarks, you can better understand what needs your attention. If you want to learn more about how to solve the right problems in your funnel, this is the episode for you.If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:Accelerator Coaching ProgramFull show notes are available atwww.rickmulready.com/481See omnystu