The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Have you changed your messaging since starting your business? I bet you have!In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot.We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.Your messaging and your content will allow you to attract your perfect customers and repel the people who don't align with you, so it is important that you feel prepared to tackle it.On Today’s Show You’ll Learn: How and where I started to shift my messaging into a more holistic approachWhy I was okay with a slight drop in following and listenership in the processThe importance of redefining your ideal customer avatar as you shift your messagingAllowing a certain word or phrase to drive your businessWhy you need to get clear on your valuesHow your experience will shape your messaging and business pillarsWhat it looks like to flesh out

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Is your ideal customer avatar really working for you?If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.That’s right, I said it. If you want to find out how to fix your ICA, be sure to tune in! If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re go

Are you ready to learn some mind-blowing strategies for creating effective messaging?If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling. Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.On Today’s Show You’ll Learn: The importance of having a congruent brand and voice The role of communication in sales How to get to know the problems that your customers are experiencingThe importance of understanding how the subconscious worksThe significance of how you sa

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to test your ads without sinking a ton of money into them? Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes.We’re focusing on the optimized sales and marketing pillar by talking about how to test Facebook and Instagram ads on the cheap. I am going to tell you how to leverage some of the concepts we have been covering in the last few episodes to inexpensively test your Facebook and Instagram ads.I’d love to hear your feedback if you’ve tried the strategies we talk about in this episode, so send me a DM over on Instagram!If you want to learn how to create engaging content with unique messaging that creates demand for your product,

A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise?That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche.Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero.This is just Part I of this discussion, so don’t miss Part II next week!On Today’s Show You’ll Learn: Why your messaging is keeping you stuckHow to get in alignment with your messaging How to go from an unheard entrepreneur to a new generation entrepreneurWhy you should create identities within your brand What the struggling avatar and future paced hero might look like in your businessThe difference between knowledge and knowing How to ruffle feathers in the right wayThe importance of having a unique methodology In Part II, we’re going to be talking about communication styles - specif

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have a pre-launch strategy? Are you getting people excited about your launch? Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy. When you’re doing a launch for your business, you need to be producing content that gets people excited about it. In this episode, I’m going to talk about some of the biggest mistakes that I see people making, how to get better results from your launch period, and how to take advantage of video content. If you want your launch to stand out from the crowd, you’re going to want to catch this episode. Links & Resources Mentioned in this Episode:Register for Brandon Lucero's Free "Content Revolution" Video Series here! --> www.rickmulready.com/4xFull show notes are available atwww.r

Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads?Don’t panic. We’re getting into everything you need to know in this episode!First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared. To help us with that, we’re going to sit down with a good buddy of mine, Terrell Brown. Terrell is a Veteran of the Facebook Ads world. Having started paid digital media in the social space starting in 2008, he has spent over $100 Million in ad spend over the course of his time. As a Co-Founder of Ecomm and Coffee and a member of Mobius Media Solutions, he works daily with e-commerce companies, course creators, and more to scale and grow businesses through Facebook ads.He’s a brilliant Facebook Ads Manager. He also has great contacts at Facebook, so he has been getting a lot of information directly from Facebook about the iOS update, how it’s going to

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What if you only had 3-4 hours a day to work your business? What would you be spending your time on?Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame.You might even be working more hours than that. If that’s the case, I’m going to challenge you to cut down on some things you're doing in your business so you can gain more leverage. We’re going to talk about some practical tips for leveraging your time and some of the mindset work that needs to happen. Being more strategic in your business and implementing a plan that allows you to make more while working less is what my Accelerator coaching program is all about. If this is resonating with you, and you're a course creator, online coach or you have a membership program, and you’re not sure what next

Today, I am bringing you a “Best of” episode that is more relevant now than ever. What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. What holds so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races! In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden co

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads?Ads will accelerate your growth, but if you don’t have a budget for them right now, you have to start by attracting and building an audience of your perfect customers. This is about being super clear on who you serve and what problem you solve for them. I’ll tell you right now that doing this work is time-consuming, but if you put in the work now, it will pay off later. You will also need a consistent content strategy. I’m going to dive deeper into these in the episode so that you can start getting more leads without spending any money on ads. Don’t forget to take a screenshot of this episode and tag me on Instagram stories to let me know

Do you want to know how to have the best launch copy on the block?Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more.Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.On Today's Episode You'll Learn: Brittany’s money-making order of operations Why you have to know your audience befo

Are you in the mood for a bonus episode? Me too. Let’s do it. In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. Get ready to listen in on all kinds of questions about launching, webinars, numbers, revenue and more. Did you know that my new live mini-series training, that teaches you my Optimized Launch Method, kicks off today?! If you're a course creator, maybe you're an online coach, or you've got a membership, and you're looking for a simple, repeatable, low-stress launching option that's super effective for you and your business, then you're going to want to register for this free live mini-series training. It’s the easiest launch you'll ever do, and by the end of the training, you're going to have a complete plan for using it in your business. If you want to register right now,

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out what launch method is right for you?I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2017, I was launching a new program and wanted to try something new.I decided to combine the video series style launch with the live webinar-style launch and that is what I now call the Optimized Launch Method!Here’s the thing, all different launch methods work. It comes down to what your personal preference is, what your values are and what will resonate with your audience. In this episode, I want to share with you the types of things that I would encourage you to think about when you're deciding what type of launch to do. If you have questions about your next launch, you’ve come

Making $25k from your first launch sounds pretty great, right?On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being married roommates to having a marriage on fire.I mostly brought her on the show to discuss her mindset and her launches because she did $25k in her very first launch. That is just amazing! Not only was her launch successful but her purpose lights her up, and there is nothing better than that.On Today’s Show You’ll Learn: What it’s like to go from brick and mortar to online The importance of nailing down your messaging How being real attracts people to you Why Amy chose the Optimized Launch Method How to learn from your data The importance of testing and trialing Why you need to know th

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have an offer that you know is good but that you're having trouble getting traction with? I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on.This one thing is simple. It is all about getting your offer out there. If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you. Launching can feel really overwhelming, stressful, and exhausting sometimes. If you have felt this before, I want to invite you to a five day live training mini-series that starts on Monday, January 25th. In this mini-series, you will learn my optimized launch method. It will give you the tools to have the easiest launch that you’ll

Do you do launch reviews after your launches to see how everything went?Well, it’s super important that you do, and I am going to tell you why.In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. My team and I did a launch review once it was over to figure out what worked, what didn't, and what we're going to do differently (and better) next time around.On Today’s Show You’ll Learn: Why I created the Offer to Optimized programThe value of scalable intimacy Why I’m okay with not hitting my goal for the launch The importance of looking at earnings per lead The numbers behind my launch How to calculate your earnings per lead Why these numbers are so importantThe value of personal connection Things that did and did not work well in the launch The importance of doing a review of your launch shortly after it endsI hope this episode gives you some inspiration for your own launches and shows you how you can learn and impro

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I'm excited to be back this year with lots of exciting things in store for my business and for you!Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot).  The problem is they have too many offers. When you’re starting out, it’s pretty much inevitable that people are going to ask you for different things. Don’t get distracted by what other people are asking you for. If you aren’t focused on one offer, things are going to get really complicated and really messy.So today we’re talking about how to simplify and focus on one offer, and how to decide which one it will be.If you’re a people-pleaser and you’re trying to offer something for everyone, this quick tip is one you need to make sure to listen in to! Listen up! Team Mulready is hiring! We’r

Do you have clarity on what problem you solve for people? If you do, could you have more?Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better. In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves.  Listen closely because there is a question that I keep coming back to again and again. I think you’re going to get a lot from this episode and I’m super excited to dive into it with you.On Today’s Show You’ll Learn: How to get clarity on your offer The method of selling them what they want but giving them what they need How to segment your audience The value of knowing your target audienceThe importance of tracking your numbers and testing Why it’s important to get comfortable on videoThe value of consistency There’s a reason I kept bringing this d

We are officially in 2021! Happy New Year, friends. Today, I am bringing you a  “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Congratulations my friend, you did it. You made it to the end of 2020. I always love getting into a new year because it brings so much new possibility, and just like many of you, I am super excited to turn the calendar on 2020. Unfortunately, in true 2020 fashion, I do have some slightly bad news to share today. This news has to do with Apple’s iOS 14 updates and how they are going to affect your ads. In this quick tip, I want to share with you what's going on here and what Facebook is recommending that we do about it.There are quite a few changes that we’re going through today, so don’t miss it. Come join me in this episode to hopefully close the door on the woes of 2020. Links & Resources Mentioned in this Episode:How Apple's Changes May Significantly Limit Your Marketing EffortsUse Facebook