Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.Chapters:00:00:00 - Scaling New Cold Users for Incremental Growth00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth00:10:42 - Importance of Collaboration between Marketing and Finance00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility00:20:16 - The Importance of Failure and Anxiety in Learning00:26:30 - Data-Driven Attribution Challenges in Google Ads00:28:37

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They delve into traffic harmonization, employing multiple platforms and targeting strategies for maximum ad effectiveness. Listeners are provided with specific examples and timestamps, facilitating easy application of these concepts to their own digital marketing efforts.In This Episode, You'll Learn:00:00:00 - Perpetual Traffic Podcast: Personal Injury Law Case Study (Part 2)00:01:59 - Effective Ad Strategies for E-commerce Using UGC00:06:23 - Avatars for Law Firm Marketing Strategies00:09:06 - Personal Injury Lawyers

In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms.In This Episode, You'll Learn:00:00:00 Direct Mail and Facebook: Effective Marketing Channels for Quality Leads00:02:04 Positive Review and Request for Backstory in Digital Marketing Podcast00:03:51 Special Episode on Cos Backstory Coming to Perpetual Traffic00:06:41 Organizing Twitter Threads with Pinned "Thread of All Threads" Tweet00:10:08 Lessons on Twitter Growth and Effective Thread Writing00:1

In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign objective for video content promotion on Facebook, and providing value to warm audiences to boost sales. It's a must-listen for marketers looking to enhance their conversion optimization strategies.In This Episode, You'll Learn:00:00:00 Perpetual Traffic Podcast: Insights with Ralph Burns and Kobi Topaz00:01:12 Embracing Family Life: A New Perspective on Success00:06:45 Content Marketing Success: Boosting Donations and Reducing CPA for Charities00:10:56 Navigating the Customer Journey in E-commerce00:12:03 Beyond Con

In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different marketing channels and creating compelling content. They provide insights on finding the best feature and avatar through a shotgun approach and using paid traffic to amplify successful posts.In This Episode, You'll Learn:00:00:00 Perpetual Traffic Podcast: Tackling Current Problems in Marketing00:02:54 Media Buyer's Strategy for Running Multiple A/B/O Campaigns on Facebook00:05:30 Leveraging Campaign Budget Optimization for E-commerce Brands00:07:47 Exploring Media Buying and Common Challenges in Online Marketing00:1

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, and questions are highlighted. The episode delves into leveraging platforms like YouTube and Facebook, as well as retargeting and audience targeting. Valuable insights on scaling marketing results and promoting content through various channels are shared. Digital marketers are encouraged to take notes and implement these tactics to provide value to their audience and enhance their campaigns.In This Episode, You'll Learn:00:00:00 Unlocking the Value of Domain Names00:02:56 Offline Conversions and Direct Response Campaigns: Key Considerations00:06:18 Optimizing Ads for Sales: A High-Level Perspective00:07:27 Adding Value and Effective Calls to Action in Ads00:11:23 Powerful Hooks: Captivating Audiences with Advertisement

In episode of Perpetual Traffic, Ralph and Kasim is joined by Aleric Heck. He shared valuable insights on how businesses can improve their marketing visibility and increase engagement on YouTube. They emphasized the importance of adding pre-roll educational content to establish yourself as an authority in your industry, sending viewers to a cornerstone video to increase engagement, and tracking campaigns with UTM parameters to optimize for better results. Additionally, building trust with your audience by providing valuable content, engaging with them, and being transparent about your business can lead to increased loyalty, conversions, and sales. By implementing these tips, businesses can improve their YouTube marketing and achieve their goals.In This Episode, You'll Learn:00:00:00 - Kasim discusses frustration with TSA agents at Sky Harbor Airport00:01:12 - Adding spice to ethnic names to help TSA agents familiarize themselves00:06:20 - Request for insider tips on boosting website traffic00:09:21 - Niche s

Are you struggling to create engaging content that resonates with your audience? Look no further than the Perpetual Traffic podcast! In this episode, we share valuable insights on how to create native content using the "Love Sandwich" technique, the importance of using hashtags for effective social media targeting, and creating entertaining and informative content for platforms like TikTok. By following these tips, you can transform your content creation strategy and achieve better results, no matter your role in marketing or business. So, what are you waiting for? Start creating content that stands out and drives results!In This Episode, You'll Learn:00:00:00 - Introduction to PT Nugget Episodes00:02:01 - Episode 433: How A Single Mom Is Using TikTok To Market Musician00:03:33 - Episode 407: How To Market In A Recession00:04:26 - Episode 431: Growing A Global Media Brand With Willie Robertson Of Duck Dynasty00:05:28 - Episode 450: Using Text-To-Image AI To Expedite Your Creative Process With Patrick Gilbert0

Join Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies.In This Episode, You'll Learn:00:00:00 - Molly Pittman catches up on her last 3-5 years on Perpetual Traffic00:05:03 - A new consulting mastermind and an exciting agency launch00:08:47 - The benefits of podcasting for personal growth00:10:29 - The evolution of the speaker's business model and expertise00:12:16 - The shift from selling information to selling access in business00:16:54 - The a

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost to acquire a customer, and tracking the consumer journey across devices. The episode also covers the importance of aligning business financial strategy and marketing in response to inflation and maximizing Google Ads algorithm performance. Listeners can gain valuable insights on metrics for measuring business growth and tips for effective campaigns.In This Episode, You'll Learn:00:03:29 - Using Google's algorithm to acquire new customers00:06:16 - Separate campaigns for better reporting and customer data00:08:55 - Attribution is important in marketing00:10:24 - Tracking and attributing marketing for improved profitability and performance00:14:15 - Using contribution margin for a holistic view of business00:17:37 - Understanding basel

In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywriting, and AI tools in blog production, developing an SEO content plan through keyword research and collaboration, and content-rich websites for URL expansion in digital marketing. The episode concludes with a reminder for e-commerce owners to not leave money on the table and to check out the resources and links in the show notes.In This Episode, You'll Learn:00:00:00 - The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo00:04:13 - Introducing Lauren Petrullo and discussing e-commerce and digital marketing00:07:32 - Surprising benefits of Facebook Shops and its underutilization00:10:14 - Importance of user-generated content in affiliate marketing0

In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies.In This Episode, You'll Learn:00:00 - Welcome Chris Mercer to Perpetual Traffic00:02:12 Lack of interest in technical tasks and the importance of measurement00:06:49 Emphasis on the importance of measurement and overemphasizing it00:10:47 GA4 and its impressive total of unlimited features00:20:17 Frustrations of using analytics reports and understanding general trends and patterns00:27:16 The impo

In this episode of Perpetual Traffic, Ralph and Kasim discuss various AI tools that can be used to make money. They cover tools like Zapier, ChatGPT, and Tweet Hunter, which can help with legal protection, Twitter threads, and data visualization. The hosts also touch on the importance of personality in YouTube chat and the limitations of threads in online courses. They recommend subscribing to The Rundown newsletter for the latest AI news and updates and mention the book Life 3.0 by Max Tegmark. Additionally, they discuss the potential of AI to replace certain professions and the need for universal basic income. This episode offers valuable insights into the ways AI can be leveraged for business and the impact it may have on society.In This Episode, You'll Learn:00:00 - AI Tools and Resources: An Introduction04:23 - AI Beats Radiologists and Other Professionals06:57 - ChatGPT: A Powerful AI Tool to Use Like a Person07:47 - Consider Inviting Kasim Aslam as a Guest on the Show09:37 - Tweet Hunter: A Useful Tool

Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Zapier for effective lead generation. The hosts also discuss the use of Snipy for claiming credit and retargeting on social media, the significance of split testing, and their favorite tools for designing traffic flow. This episode provides valuable insights for businesses seeking to optimize their online marketing efforts.In This Episode, You'll Learn:00:00 - Universal Analytics Tracking to stop working in July04:59 - ClickFunnels: Reliable digital product space funnel building tool05:45 - Borrowing authority with iOS update06:19 - Go High Level: Most disruptive software in marketing space07:53 - Tool sets for local service-based businesses11:04 - Importance of Zapier for online tracking and integration13:01 - Reverting

Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.In This Episode, You'll Learn:00:00:00 Perpetual Traffic: Marketing Insights and Strategies00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers00:07:44 The Importance of Timely

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.In This Episode, You'll Learn:00:00:00 Engaged founder provides exceptional customer support after years00:01:38 Co-founder discusses high leve

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.In This Episode, You'll Learn:00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page00:23:57 Effective Tips for Pop-ups: Using a Delay00:28:13 G

Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!In This Episode, You'll Learn:00:00:00 - Warm Greeting and Positive Response00:02:50 - Efficient Formatting of Names and Numbers with GPT00:04:04 - Chat GPT's

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.Listen in to find out more.IN THIS EPISODE YOU’LL LEARN:How the full funnel marketing approach is built into the fabric of Google’s advertising W

In the latest episode of Perpetual Traffic, Ralph and Kasim are joined by Suneet Agarwal, where they delve into the world of real estate marketing. Suneet believes that the real money lies in coaching leads and recruiting agents, rather than just selling houses. Kasim suggests becoming the central hub in any business by creating a network of agents or customers to sell products to, which can help one rise above the competition. Suneet also shares his insights on using TikTok as a marketing tool and emphasizes the importance of consistency and frequency to build a strong following. With even a hundred followers in a small community, one can make a significant impact. In closing, Ralph and Kasim express their eagerness to have Carl White as a guest on the show, who they consider an influential figure in the industry. Tune in to this episode for valuable marketing tips and tricks that can help take your real estate business to the next level.In This Episode, You'll Learn:00:00:00 - Perpetual Traffic Podcast Chan