Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance of letting the machines do the work and resisting the urge to constantly tweak and make changes. They explain that media buyers now need to focus more on analysis, measurement, and understanding attribution to effectively manage campaigns. They also address the challenge of managing client expectations and the need to educate clients on the new reality of media buying.Chapters:00:00:00 - Media Buyers: Why Your Job Is NOT Doing Your Job00:03:17 - Stepping Away from a Personality Business: Emphasizing Effective Media Buying.00:06:39 - Understanding Media Buying for CMOS: Navigating the Evolving Landscape.00:10:26 - Enhancing Productivity: Leveraging the Power of Video AI.00:12:38 - Unconventional Thinking and Business Strategy: Maximizing Results.00:15:49 - Reaching the End of Optimization: A Bittersweet Conclusion.00:17:53 - The Importance of Google Optimization and Resis

Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere five days. They dissect the factors that have propelled its success, highlighting its user-friendly onboarding process and enhanced experience compared to Twitter. The conversation doesn't stop there—they also delve into the potential repercussions for Twitter and the exciting advertising possibilities Threads brings to the table. Given Meta's stronghold on the social media landscape, this episode sheds light on the implications for marketers and advertisers alike. Tune in to gain valuable insights into this rapidly evolving digital marketing landscape.Chapters:00:00:00 Acknowledging Brilliance Despite Lack Of Originality00:03:39 App That Delivers Summaries And Customized News00:05:53 The Artifact App: A Twitter-inspired Low Barrier To Entry Experience00:12:21 The Hidden Power Of Threads: An Unexpected Social Application00:14:11 The Dominance Of Google And Facebook In The Intern

In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan's unique hiring process, the organic marketing blueprint that scaled his business from $5k to $12 million, and his experience with business exit. Nathan shares his insights on the importance of minimum viable products, the power of affiliate programs, and the value of building software behind all of his companies. Chapters:00:00:00 Introduction: Insights from a Successful Entrepreneur00:04:25 Startup Success: The Journey of a Serial Entrepreneur00:05:59 Business Opportunities: Beyond Trends to Customer Understanding00:08:19 Freeup's Success Story: From Amazon to Organic Marketing00:12:22 Building Success: The Role of Reviews and Partnerships00:16:22 Enhancing Profits: The Impact of Referral Fees and Pricing Flexibility00:20:40 Strategic Partnerships: A Key to Software Development00:22:08 Proprietary Tech: A Potential Game-Changer for Exit Price00:26:29 The Acquisition Journey: Successes and Unexp

In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) - content volume. They discuss the emerging trend of leveraging AI tools to enhance productivity and the importance of producing a high volume of content for business growth. They also explore various tools like Vidyo.ai and Opus that can help marketers repurpose and distribute content across multiple platforms. Chapters:00:00:00 - Engaging Content: Learn how to scale your brand with compelling content00:01:09 - Vidyo.ai: Discover this AI tool for repurposing videos00:05:19 - Cost Per Content: Explore this new marketing approach00:08:55 - Power of Volume: Understand the role of volume in viral content00:11:39 - New Content Approach: Embrace innovative content creation strategies00:14:08 - Video Views: Learn about the unpredictability of video views00:16:10 - Brand Building: Discover how volume and engaging content build strong brandsLINKS AND RESOURCES:Beardly BrandonEpisode 503:

In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company's remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this conversation is a goldmine of knowledge. Greg's insights on company valuation, the impact of strategic and financial buyers, and leading with confidence provide a comprehensive guide for those navigating the digital marketing landscape. Chapters:00:00:00 - Successful Recovery and Union Challenges: A Company's Remarkable Turnaround00:02:12 - The Importance of Being a Patient Listener in Business00:10:20 - Navigating the Process of Selling Your Business: Pitfalls, Risks, and Success Strategies00:15:44 - Promising Acquisition Opportunity: Implementing Artificial Intelligence in the Agency Vertical00:17:21 - The Importance of Persistence in Deal Making00:24:46 - Choice and Business Value: Recognizing the Importance of Your Company00:29:22 - Valuation of Companies: Comparing Margins and Finding Comparables00:33:25 - St

In this nugget episode of Perpetual Traffic, we dive into the intricacies of Google Ads and Analytics. They underscore the pivotal role of conversion tracking and the need to comprehend your Average Order Value (AOV) for campaign success. They address the challenges of operating on limited budgets and provide actionable strategies for optimization. They highlight the necessity of precise data tracking and caution against over-reliance on phone call leads. Chapters:00:00:00 - Introduction: Google Ads Nuggets00:01:19 - Episode 427: How to Run Google Ads on a Shoestring Budget00:06:57 - Episode 428: Hacking Google Ads for a Shoestring Budget00:09:17 - Episode 420: What Happens to Google Ads During a Recession00:10:41 - Episode 419: 5 Biggest Mistakes You’re Making With Your Google AdsLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on L

In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to establish a business presence on Pinterest, emphasizing the importance of repurposing content and leveraging AI for content creation.Chapters:00:00:00 Introduction to the Perpetual Traffic Podcast featuring Lauren Petrullo00:01:39 Discussion about the unexpected pleasure of smart toilets00:06:34 Lauren Petrullo shares her journey from zero to 3000 clicks on Pinterest00:09:18 Unveiling the drama behind podcast production: dealing with insecurities and credit battles00:12:37 The longevity of Pinterest pins: How they outlast

In this episode of Perpetual Traffic, Ralph and Kasim delve into the critical role of a unique selling proposition (USP) in the realm of digital marketing. They dissect Ralph's decision-making process behind his Remarkable tablet purchase, demonstrating how a deep understanding and resolution of customer pain points can drive product differentiation. Ralph advocates for relentless research and iterative product enhancement, recommending sophisticated tools such as Chat GPT and Amazon reviews for insightful market analysis.Chapter:00:00:00 Decoding Your USP: The Remarkable Strategy00:02:12 Retention Tactics: The Power of Analog Note-Taking00:04:47 Advanced Product Positioning in the Digital Landscape00:07:49 Niche Domination: Remarkable's Customer Acquisition Strategy00:10:47 Analog Note-Taking: A Powerful Tool for Meetings00:11:53 Addressing Latent Customer Problems00:15:38 The Customer Journey: From Ignorance to Solution Awareness00:18:47 The 30 Touch Points: Navigating from Interest to Conversion00:22:40 Bo

In this episode of Perpetual Traffic, hosts Ralph and Kasim, along with special guest Jamie Davidson, co-founder of AMZ Insiders, dive deep into the intricacies of building a highly successful business on the ever-expanding Amazon platform. With a focus on advanced digital marketing strategies, Jamie shares his remarkable journey and emphasizes the paramount importance of brand ownership and product design in capturing market share. The discussion revolves around cutting-edge techniques for optimizing product ranking on Amazon, leveraging sophisticated analytics tools to gain a profound understanding of customer reviews and feedback, and seizing lucrative opportunities within the rapidly evolving e-commerce landscape. Jamie also explores the future of e-commerce, shedding light on the intensifying competition from formidable players like Walmart, Shopify, and TikTok. Join Ralph, Kasim, and Jamie as they unveil invaluable insights tailored to advanced digital marketers and CMOs, empowering them to navigate the

In this episode of Perpetual Traffic, hosts Ralph and Kasim are joined by Tom Meredith, the VP of Marketing at Tier 11, to explore the effectiveness of squeeze pages in customer acquisition. They delve into the nuances of using squeeze pages, highlighting their suitability for offers that require minimal commitment while cautioning against their use for offers that demand deeper thought and evaluation. Kasim emphasizes the significance of establishing a rapport with customers by providing them with comprehensive information about the organization, including its mission, values, testimonials, case studies, and customer stories. Squeeze pages typically collect basic contact information, such as name and email, in exchange for a lead magnet or content piece. Ralph believes that squeeze pages offer a valuable opportunity to gather first-party data from interested customers who may not be ready to make a full commitment yet. Leveraging follow-up email sequences, businesses can engage with these leads and nurture t

In this episode of Perpetual Traffic, Ralph Burns and Kasim Aslam engage in an in-depth conversation with guest Tom Meredith about the complexities of Apple's privacy policies and the significant impact they hold for app developers. The dialogue brings to light the delicate equilibrium Apple must sustain between privacy protection and maintaining a functional, developer-friendly app store. A provocative prospect of Apple launching its own ad platform is dissected, with discussion of potential benefits, such as improved attribution tracking and access to a prosperous user base. They provide valuable insights from their own affiliate marketing journey, navigating the convoluted web of privacy policies across various meta headquarters. Aslam boldly surmises the discussion by stating his openness to transition from a Google agency to an Apple agency, in the event of Apple's own ad network becoming a reality.Chapters:00:00:00 - Kick off the episode with a deep-dive into the complexities of iOS 17. Industry experts

In this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, highlighting how it has been utilized by larger brands to enhance their e-commerce efforts. However, they emphasize that this tactic should be seen as just one piece of the puzzle, and CMOs and marketing directors should focus on leveraging it to drive growth and expand their market. Ralph shares a case study involving Allergan, showcasing how a combination of awareness campaigns, video views, traffic campaigns, and middle-of-the-funnel exchanges helped introduce customers to the brand and collect data for retargeting. The hosts stress the importance of targeting individuals who may not be ready to make a purchase with branding campaigns that tell the brand's story or highlight its lifestyle. While acknowledging the impressive AI capabilities of Facebook, they also advise marketers to exercise caution and priorit

In this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They explore the evolution of Google search, underscored by the introduction of ads and the shifting paradigm of generative AI from an options framework to a focus on providing validated responses. Kobi highlights the game-changing move by Facebook to remove text limitations in ads, advocating for the power of simplicity and authenticity. The experts recognize the merits of experimenting with various tactics, but stress the importance of scroll-stopping creative content. Even with the rapid advancements in AI automation tools, they emphasize the need for client collaboration to maintain brand alignment in advertising. Chapters:0:00:00 - Excitement Over New Google Search Experience (SGE)00:03:27 - Google's New Search Experience: In-Line Citations and Zero Ads Above the Fold00:09:50 - The Future of Google Search: AI's Shift from Options to Focused Answers00:12:51 - Stay

Welcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology plays an instrumental role in pinpointing the highest valued audience for your campaign. Sure, manual testing serves its purpose initially, but as we transition towards scaling up, it's time to let Facebook's advanced data science and machine learning take the reins. Navigating through Facebook's ad auction system, we're reminded of how it cleverly determines ad visibility based on bidding and perceived value. The golden nugget? Maintaining consistent audience engagement through various strategies, like active commenting or launching conversion-focused campaigns, can bring forth worthwhile rewards. The overarching goal here is to leverage these strategies to scale and expand campaigns, all while avoiding unnecessary effort. This episode is packed with key insights that can elevate your Facebook ad optimization ga

In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a conversational manner, with ads embedded in context, aligning with the user experience. The focus is on creating granular, product-led content that guides users towards informed decision-making. They acknowledge that relying solely on informational searches for traffic may become less effective as Q&A sites and chatbots gain prominence in answering user queries. Chapters:00:00:00 - Finding Hope in Challenging Times00:03:08 - The Evolution of Innovation: Chat GPT is Just the Beginning00:06:37 - Unlocking the Power of Sear

In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes the need for data-driven attribution to accurately assess the impact of P Max and other marketing channels. Using a customer's click path as an example, he illustrates the challenges in determining whether a P Max click resulted in a subscription or if the customer was already a subscriber. John suggests that businesses should identify the most effective marketing channels for their specific audience to optimize their spending and avoid relying solely on P Max.Chapters:00:00:00 - Uncovering P Max and Identifying the Starting Point00:01:31 - Saving Ad Spend and Growing Your Business00:05:30 - Tracking Customer Journeys and Click Paths00:07:13 - Data-Driven Attributi

In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.Chapters:00:00:00 - Scaling New Cold Users for Incremental Growth00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth00:10:42 - Importance of Collaboration between Marketing and Finance00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility00:20:16 - The Importance of Failure and Anxiety in Learning00:26:30 - Data-Driven Attribution Challenges in Google Ads00:28:37

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They delve into traffic harmonization, employing multiple platforms and targeting strategies for maximum ad effectiveness. Listeners are provided with specific examples and timestamps, facilitating easy application of these concepts to their own digital marketing efforts.In This Episode, You'll Learn:00:00:00 - Perpetual Traffic Podcast: Personal Injury Law Case Study (Part 2)00:01:59 - Effective Ad Strategies for E-commerce Using UGC00:06:23 - Avatars for Law Firm Marketing Strategies00:09:06 - Personal Injury Lawyers

In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms.In This Episode, You'll Learn:00:00:00 Direct Mail and Facebook: Effective Marketing Channels for Quality Leads00:02:04 Positive Review and Request for Backstory in Digital Marketing Podcast00:03:51 Special Episode on Cos Backstory Coming to Perpetual Traffic00:06:41 Organizing Twitter Threads with Pinned "Thread of All Threads" Tweet00:10:08 Lessons on Twitter Growth and Effective Thread Writing00:1

In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign objective for video content promotion on Facebook, and providing value to warm audiences to boost sales. It's a must-listen for marketers looking to enhance their conversion optimization strategies.In This Episode, You'll Learn:00:00:00 Perpetual Traffic Podcast: Insights with Ralph Burns and Kobi Topaz00:01:12 Embracing Family Life: A New Perspective on Success00:06:45 Content Marketing Success: Boosting Donations and Reducing CPA for Charities00:10:56 Navigating the Customer Journey in E-commerce00:12:03 Beyond Con