Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.Chapters:00:00:00 - Scaling New Cold Users for Incremental Growth00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth00:10:42 - Importance of Collaboration between Marketing and Finance00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility00:20:16 - The Importance of Failure and Anxiety in Learning00:26:30 - Data-Driven Attribution Challenges in Google Ads00:28:37