Your Next Million With Frank Kern

It used to be all about your email list. Now, email is becoming less and less effective every day with less people opening and clicking. So what’s an internet marketer to do? Find out how Frank is selling his new book Convert 2.0 using an alternate strategy that is even more powerful than email AND how he’s doing it without paying for ads! The death of your email list may actually be a good thing for your business. If you have been using email to market your business, you will have noticed that your open and click through rates have been declining consistently. Email has been gradually becoming less effective. Most people check their email on a mobile device, which means they probably won’t see your message. Gmail is actually now recommending users to unsubscribe from commercial email lists if they haven’t opened anything in a while. GDPR is making it very difficult to email people in Europe as well, so much so that Frank has removed everyone from Europe off his email list, and there is a good chance of some

Nearly everyone goes about social media completely wrong, find out how to use social media the right way to grow your business and generate revenue that’s even more effective than email marketing. Learn about the completely organic strategy that Frank has been using to sell his new book, Convert 2.0, and why you need to think of your social media videos as assets instead of just one and done posts. The more value you provide to the marketplace, the more goodwill you establish and the more offers you make, the more revenue you generate. The good news about live video and social media posts is that they live on forever and continue getting viewed by your audience. Frank began promoting his latest class via live video social media posts and in only a couple of days, generated so much interest that he had to host a Zoom call instead of having his assistant book everything. Whenever you go live or create a social media post in this way, you are creating an asset that keeps performing. Frank takes the content he i

If you’re relying on email to build your business going into 2019, you’re in for a rude awakening. Despite what some marketing gurus want you to believe, email is dying. Learn about the new strategy that Frank has been using to generate over $50,000 in revenue in the past month WITHOUT using ads or relying on his email list. When you create content today, it lives on forever. Content on social media like podcasts, Facebook, YouTube, and Instagram will keep benefitting you over time, even if you don’t post everyday. Email is dying, the response rates on email is going down and you won’t be able to depend on it as a primary means of communication for marketing purposes. Frank is using a strategy called Intent Based Branding to sell his book on social media and he’s sold over $50,000 worth since the beginning of December. Between Dec 1 and Dec 26 Frank has sent out 28 emails to his list of approximately 80,000 people. Nearly every email he has sent was to drive people to the content he was posting on social med

Discover the truth behind reaching more people with your content and selling more products. Here’s a hint: It’s not about how many followers or fans you have or how big your email list is. Learn the simple strategy Frank has been using to drive traffic and grow his audience without having to pay for ads. One of the things that people get hung up on is one particular pillar of Frank’s Intent Based Marketing strategy. You have to consistently make posts on social media every single day where you deliver value in whatever way you can while also making offers at the same time. The part people have trouble with is they think it works for Frank because he has such a large social media following. What they don’t realize is that there is no such thing as a big social media following because of organic reach. While it’s better to have many fans than none, it doesn’t really matter as much as engagement. Organic reach is basically dead. The name of the game is called engagement. It’s not about how many followers you ha

Frank pulls back the curtain on operation BEAST MODE and reveals how he’s been using live video and organic content to sell his new book, Convert 2.0: How to Create Internet Campaigns That Sell. Learn why the number of followers you have doesn’t matter and what you should focus on instead and why the Intent Based Branding strategy is the most effective method of selling more of your products online. There are more ways you can make offers beyond just email, many of which are even more effective. Email is becoming less effective, but that’s being balanced out by other channels that are becoming more effective. Channels like podcasting, YouTube, Facebook, and Instagram. Frank began promoting his book on those channels in a way that could be tracked as an experiment. Besides generating a fair amount of revenue, the really interesting thing about this kind of promotion is the synergistic effect it has with the other forms of marketing you are doing. The first step Frank does is sit down and come up with a few di

Frank reveals the simple secret to true marketing success... and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing. Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base. Frank relates the tale of a client who runs a traditional business that had stabilized and was now on the mission of acquiring new customers. Because Frank’s client was a local business, he recommended they test out the ‘click-to-call’ ad type. They started out with a small budget that worked out well, so the natural next step was to run the ads again. When people aren’t used to advertising, it freaks them out. Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Even with the report, it can be e

Frank reveals how some of the most powerful and profitable marketing strategies are hidden right in front of you in plain sight. Listen to Frank as he explains the power of the two magic words that turn one offer into multiple offers and why being perceptive to your audience could be the missing piece of the puzzle for your business. The answers to nearly every marketing question are always hidden in plain sight. The first thing Frank asks new clients is ‘what is our objective?’ The second is ‘what assets do we have to work with?’ Inevitably, each client says that something they did worked really well amongst a pile of other things that worked a bit or not at all. The question is always ‘why don’t you do the thing that worked really well again?’ Most people only communicate with their list sporadically. Frank’s advice to those people is to do something outside of their comfort zone, typically to email their list three times in one week. The 9 word email can be extremely effective here. Don’t focus on what di

If you’re trying to come up with a great offer to pitch to your audience, you’re going to want to listen to this whole podcast. Frank Kern breaks down the classic copywriting formulas and shows you why simpler is sometimes better. Stop staring at that blank page, use these time tested copywriting formulas to jump start your offer instead. “Motion beats meditation.” -Gary Halbert An offer made badly is better than no offer at all. Our income is in direct proportion to the number of offers we make. It’s also in direct proportion to the amount of goodwill we have. One of the most unpleasant things in marketing is staring at the blank page. There is a particular formula that has been working very well lately for Frank and his clients. “Sometimes the easiest way to sell a horse is to run an ad that says ‘horse for sale’.” -Jay Abraham A lot of internet marketing strategies may work well but they can be very hard to implement. Sometimes easier is better. Dog whistle copy is copy that is only relevant to people who

Learn the simple two-step process that you can use to make more money in 2019 while avoiding the biggest mistake that entrepreneurs make all the time. Stop focusing on your strikeouts, and instead, start multiplying your homeruns this holiday season and make 2019 your best year yet. The question that comes to mind near the end of the year is “what do I do next?” You’ve probably had some months this year that went really well and some that went not so well. As entrepreneurs, we always like to come up with new things to do and tend to forget about the stuff that’s already working. We also almost never forget about the stuff that didn’t work. You could make $10,000 today and that would be great, but if you lost $10,000 you would probably think about it for weeks. If you want to make 2019 significantly better than this year, the first step is to make a list of every month’s individual revenue in 2018, then look at your two best months and make note of them. Go into your shopping cart solution and look for the bi

Discover the true definition of “beast mode” and why you don’t need email to sell things online. Find out how Frank is experimenting by selling his new book, Convert 2.0, using only channels other than email and how he is generating an incredible ROI while doing it. Get a behind-the-scenes look as Frank opens up his ad accounts and shopping cart so you can see exactly what’s working and why. Beast mode is to always be taking forward action towards meeting your objective. You have to always be promoting your stuff if the sale of your stuff is your primary objective. It’s easy for the brain to look at a situation and think “that didn’t work!” but you have to look at things from a realistic perspective. Not everyone reads their email. If you sent out a series of three emails to your list and they didn’t take any action, maybe they just didn’t see your message. We’re all so dependent on email that we overlook all the opportunities we have to go into beast mode and what else we have available to us. You need to t

When it comes to selling online, it can feel like you have a million things to do and no time to get them all done. Frank reveals a simple exercise that will help you get clear on what you need to do to cure your feeling of overwhelm and understand exactly what you need to work on next. Have you ever felt like it’s totally overwhelming to sell things online? You feel like you have to do everything all at once and instead you end up doing nothing. Take a piece of paper and divide it into four quadrants. There are really only two things we do online, we build a list and then we sell them stuff. Within those two things there are only four major activities. In the building a list world, we get traffic and then we get them to opt-in. In the sales world, we have email and then the sales system. Everything that you’re going to do in your entire universe of selling things online is going to fall into one of these four categories. When it comes to traffic, we have the audience, the image, and the copy. In many ways,

Hear the story of Uncle Slim and the $1000 saddle, then find out why you have the greatest opportunity in history to turn your skills in online marketing into real results for you and your customers. Learn the mistake most new marketers make when getting started and how to avoid it and what you should be doing instead. “If you put a $1000 saddle on a $5 horse, it ain’t going to make no difference.” -Uncle Slim If you have the ability to help successful businesses generate more revenue and customers, but you aren’t using your ability, you essentially have that $1000 saddle on a $5 horse. Chances are you know more about direct response and internet marketing than 99% of people in the world. If you have these skills, you have been presented with potentially the greatest opportunity in the modern era. Most of the people in the marketing world gravitate towards beginners. What powers every successful business will always be the market that business serves. The greatest market ever meets these three criteria: #1 t

There is more to success than just hard work, dedication, and believing in yourself. Learn about the two “magic powers” that separate the most successful people on Earth from everyone else, and how you can combine them to become unstoppable. The most common question Frank gets is “what separates a very successful person from a non-successful person?” Hard work, dedication, and belief in yourself are not the reason although they are important. The one thing that all Frank’s most successful clients have in common is they are willing to listen and actually follow the advice they get from their mentors. It may sound simple, but it’s surprisingly rare. Commitment to action is the most important character trait. Don’t overcomplicate the advice, try it first. If it doesn’t go as planned, then you ask a million questions. Every single private client that Frank works with is a long term thinker. A million bucks is a good start, but it should never be the end goal. They are perfectly fine with doing whatever it takes

Don’t let your brain fool you - it will often makes things out to be bigger than they actually are. Learn how Frank saved one of his clients from creating a whole pile of new products based on a false assumption and instead helped her to see the one thing in her business that was already working well and double down. Never listen to your brain, always listen to your calculator. “Nobody,” “everybody,” “always,” and “never” are four very dangerous words our brains like to use to generalize. Frank has a private client that ran into some trouble. She made a high ticket offer to her list of clients and no one bought. After talking to one of the people on her list, she concluded that no one in her market has any money. After digging into this client’s main funnel, Frank found that it was actually working very well. The solution to this client’s problem is not to create more stuff, butto focus on boosting the effect of her already successful process. If she listened to her brain, she would have spent a considerable

Contrary to what most internet marketers think, the internet is not the answer to every marketing question. Find out how a doctor used some old school direct response principles to generate $54,000 in revenue without spending one second on the internet. Internet marketers think everything has to be online but the internet has only really been around for the last 20 years. Most people who sell online use direct response principles which have been around for hundreds of years. Sometimes the internet is not the answer. Often what you should be doing is looking for the one thing that generates the biggest results for your business instead of trying to do more. Frank has a client who is a doctor and most of his clients come to him from Google. This doctor was concerned about what would happen to his lead flow if his site no longer ranked on Google. After digging into this doctor’s sales process, Frank realized that the internet wasn’t the answer to the doctor’s issue, at least in the short term. Frank recommended

Discover the reason why email marketing is dying and what you should be doing instead to generate new customers for your business. Creating a new funnel is not always the answer to scaling up your business. Sometimes, what you need to do is just put more gas in the tank. Finally, learn about the tidal shift that is happening in the marketing world and what you can do to surf the wave. Automation isn’t always the answer to growing your business. If you’re funnel already works really well, don’t try to fix it. If you have a sales process that works, all you need to do is get more people into the process. A sales process is like an engine. When trying to improve things, you can either rebuild the whole engine or just pour more gas in the tank. People are choosing to communicate in different ways, and we know that email is losing its effectiveness. Opens and engagement are going down. A lot of marketers don’t email anymore, they communicate with their list either through Facebook messenger or Instagram messenger

You have to get out of your business to grow it, and this is the greatest time of year for business owners to grow! Find out why many businesses will generate 60% to 80% of their yearly revenue and how you can get in on the opportunity. Learn what offers to run to your market and how to weave them into the upcoming holiday season. If you want to double your business, all you have to do is run more offers to your existing customers. If you want to grow your business, you have to get outside of your business and look at it with a different perspective. Working in the business day-to-day makes it really easy to overlook opportunities that other people could see that are obvious. You can use offers more than once. If an offer you made in the past worked well, you should probably run it again. Your income as a business owner is, in many ways, proportional to the number of offers you make to your market. If you accept that as true, then this year is the best time of year for your business. This is the time of year

Tis the season to finish 2018 strong so what are you doing to take advantage of it? Discover why the next couple of months could be the best time of the year for generating revenue in your business. Learn the secret cardinal rule to long term success in business and how to leverage the upcoming holiday season to get what all entrepreneurs need: simplified growth. We are right in the middle of offer season. This is the time of year, more than any other time of year, especially within American culture, that we are essentially conditioned to buy things. Being in buying season means we are also in selling season. There are multiple reasons to make offers to people on your list between now and the end of the year. The cardinal rule of long term success in business is always make offers. Your financial success will be directly proportional to the amount of offers you make to your market. There is a trick, you can’t just bludgeon the marketplace with offers all the time or they will just start ignoring you. The sec

What if you could fix any marketing problems? Listen in as Frank gives tips to improve your marketing strategy, without a crystal ball.  Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page  

Time pressure and emotional decision-making can cost businesses money. Learn what you can do to turn it around in a completely overlooked way to avoid being overwhelmed and stressed, which often leads to losing money. Get in on one simple secret that will allow you to go from reactive to proactive. Frank’s main job with his clients is to be a rainmaker for them, essentially to find the most efficient way to increase revenue. A lot of times that means stopping the ineffective activities and refocusing on the stuff that does produce revenue. It’s really hard to see the stuff that is working when you are neck deep in the woods of your business. There is one thing in particular that a lot of people do that causes most of their overwhelm, stress, and loss of money. The story of Chris and how he created his own problems by growing his sales team. The story of Jeff and his attempt to fix a single underperformer market for his business. Being in the state of reaction is the one overlooked thing that causes most stre