Marketing Today With Alan Hart

Adam Vasallo is not only a volunteer for Big Brothers Big Sisters of America, but he is also their Chief Marketing Officer. Since joining the organization in 2018, he has been leading his team in generating awareness for the mission, inspiring volunteerism, and bringing the organization’s brand and commitment to youth equity and empowerment to life on national stages. Prior to joining Big Brothers Big Sisters of America, Adam spent 11 years at HSN, where he held several senior-level development and marketing roles, including Director of New Business Development and Entertainment Marketing. During his time at HSN, Big Brothers Big Sisters of America came to their offices to recruit mentors, and Adam, being a young professional who knew he wanted to give back, signed up to become a "big" that very same day. Adam is now a two-time Big Brother and is currently matched with his Little Brother, Giovanni.In this episode, Alan and Adam discuss his experience as a Big, what Big Brothers Big Sisters of America is tryin