Salesman Podcast - The World's Biggest B2b Sales And Business Show

Few things are as foundationally important to sales success as your value proposition statement. In just one sentence, it captures who your buyers are, what problems they’re facing, how your product solves that problem, and so so much more. And when constructed properly, it should drive nearly every action and strategy of a business. But […]

Look, everyone’s felt unmotivated at work at one time or another. But salespeople in particular struggle with a lack of motivation the most. And if you’re not motivated to sell, you’re not motivated to earn. So how do to stay on the course to success, even on those “blah” days? You sell by the numbers. […]

Over the past six years, The Selling Made Simple Academy has EXPLODED. 2000+ academy students, $992M earned by our members, more than 20 proven frameworks—and we’re not showing any signs of slowing down either. And it’s all thanks to how we make selling simple. Today we’re breaking down our unique sales methodology step by step. […]

Pop quiz hotshot—what’s your best channel for bringing in quality leads? Is it cold calling? Or email? Maybe LinkedIn? [Buzzer sound] Bzzzzzt. Wrong. Wrong wrong wrong. These are all okay sources. But they’re far from the best. It turns out it’s your own buyers that are the most superior source of leads. Because they open […]

[spp-player] All professionals use frameworks. A framework is a step-by-step process to achieve a predetermined goal. Well-defined frameworks separate professionals who win, from hacks that can only dream of success. A surgeon doesn’t guess their way through an operation. They follow a framework to remove the tumor. An engineer doesn’t use a hunch to decide […]

[spp-player] Make more calls. Send more emails. Knock on more doors. Use more technology. More! It doesn’t work. The problem for most salespeople isn’t that they need more. The problem is that they don’t know how to sell. At a certain point, giving a racing driver more power, more grip, more downforce doesn’t make the […]

When potential buyers start walking away from a deal, most reps do one of two things. 1) They re-emphasize the value of their product. Or 2) they offer a discount. Sometimes it works. Sometimes it doesn’t. But there’s a third option here too. And that’s down-selling. Down-selling is one of the most underutilized tools in […]

[spp-player] Everybody loves a remarkable story. The difference between an average story and a remarkable one is the amount of imagination that is captured. Remarkable stories take your buyers somewhere new. Remarkable stories aren’t always factual, but they are always consistent. Buyers have a tough time working out if the hero was called Barry or […]

In a perfect world, we would all make decisions based on logic alone. But the science tells us that the majority of our choices are influenced by biases—automatic modes of thinking we don’t even realize are controlling us. Better understanding these 8 cognitive biases lets sales reps like you get in the heads of your […]

We all know mastering your cold calling game is essential for sales success. But what a lot of reps don’t come prepared for is voicemail. And that’s a real problem since 4 out of 5 cold calls end in a no pickup. So, how can you up your voicemail game and maximize the value of […]

The internet is an opportunity and an issue for sellers. A few clicks and you have infinite data. More is being added to the infinite every second. But you can’t consume, research or act on infinite. If there were infinite rules to a sport, we wouldn’t watch it. If there were infinite Disney characters, they’d […]

Sales reps are busy (you know this). Lead generation, following up with prospects, updating contact info, setting up meetings, researching buyers, closing deals—it all takes time to do. A lot of time. It’s no wonder, then, that sales reps are happily incorporating sales automation tools into their processes more and more. These tools drive efficiency, free up […]

Day to day, do you spend more time telling or doing? What do I mean by that? – Do you solve problems for your prospects and earn the meeting or do you tell them you have a wonderful solution? Do you pick up the phone cold call prospects or tell your colleagues about the newest […]

Pop quiz hotshot—what’s the #1 sales objection you’re likely to run into? Got it yet? The answer is overwhelmingly… price. But 90% of the time, the problem isn’t about budget or expenses. It’s about value. The better you are at selling your value, the less price is going to matter. And this 4-step framework shows […]

[spp-player] Stop rushing to come second. In sales second place doesn’t count. Only one salesperson wins the deal. The flip-side? When you’re the best selling becomes easy. People will fly across the world to visit the best restaurant. People will wait in line for hours to get a piece of paper squiggled from the best […]

A big shoutout to the HubSpot Podcast Network for supporting this episode. Stay inspired with more podcasts that help grow your business at HubSpot.com/podcastnetwork. Today’s principle is that average action will always get you average results. Most salespeople barely hit their quota and that used to be me as well. It wasn’t until I started […]