The Freelancers' Show

02:52 - What do I do with an audience? Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk 09:15 - Growing Your Audience and Keeping Them There SumoMe 17:03 - How do you get the traffic? PodcastsWebinars “Planet Aggregators” Planet PythonPlanet PostgreSQLBorrowing Audiences; Guest Posting 25:19 - Churn SurveyMonkey 32:33 - How do you monetize the audience? AlignmentMandarin WeeklyFacebook AdvertisingFFmpegRubyFlowRedditHacker News 51:33 - Email Courses 55:11 - Changing a Lead Magnet Drip Picks Practice Makes Regexp (Reuven)The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life by Ken McCarthy (Philip)Drip (Chuck)SumoMe (Chuck)Freelance Remote Conf (Chuck)All Remote Conferences (Chuck)

02:44 - How To Create New Forms of Value for Clients 08:02 - How do you create more conversations with clients? 14:33 - Different Forms of Packaging Books by Alan Weisscreditcardjs.com    19:58 - Giving More Value as a Full-time Employee (FTE) 30:00 - Productization Minimal Viable Funnel (MVF) Naming Kurt ElsterMicronar.comHeartbleedNick Disabato (Nick D.) 38:58 - Communication Groupthink 01:01:33 - Website Welcome Mats SumoMeThrive Leads Picks LeadPages (Philip)Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim (Philip)Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez (Philip)Catan Universe (Reuven)Jonathan Stark: How To Increase Your Income Without Hiring Junior Developers (Jonathan)Jonathan Stark: How To Price Your Services Without Leaving Money On The Table (Jonathan)Coaching Call with Jonathan Stark (Jonathan)SumoMe (Chuck)The DevChat.tv Blog (Chuck)The Freelancers’ Show Maili

02:42 - Ryan Waggoner Introduction Twitter Facebook BlogLead Curation: LetsMakeApps 04:30 - Getting Over the Hump Goal SettingProductivity Habits 06:05 - Preparations for Freelancing 07:33 - Job Security 10:08 - Pricing 12:31 - Working with Startups 15:35 - Low Lifetime Value Million Dollar Consulting by Alan Weiss 18:15 - Equity For Payment 19:27 - Vetting Process 21:16 - “Hustling” Craigslist 30:04 - Filtering Criteria 32:58 - Cognitive Load 34:54 - Project Billing Trust and Communication For our listeners: please visit letsmakeapps.io/fs/ to get  PDF guide: "Lessons Learned from My First Million Dollars from Freelance”50% discount on paid plans for LetsMakeApps.io when they launch (worth $294) Picks Sony MDRMA900 Over-the-Head Headphones (Philip)Million Dollar Consulting by Alan Weiss (Ryan) Solo Retreats (Ryan)Pick Four Notebooks (Ryan)Working Podcast (Reuven)

02:48 - What is trust and why do we care about it? 06:21 - Establishing Trust with New Clients Asynchronous Interactions and Synchronous Interactions 18:20 - Maintaining Trust with New Clients (Engagement) 25:58 - Establishing Trust Remotely and Physically Small Talk 38:59 - Measuring Trust 42:56 - Big Takeaways Picks Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl (Philip)The Trusted Advisor by David H. Maister (Jonathan)Trust Fractures: How Hourly Billing Hurts Software Projects (Jonathan)How to Prevent Scope Creep (Jonathan)The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's On-line Pioneers by Tom Standage (Reuven)Mr. Lincoln's T-Mails: How Abraham Lincoln Used the Telegraph to Win the Civil War Paperback by Tom Wheeler (Reuven)

02:42 - Trevor McKendrick Introduction Twitter Blog 03:41 - Why do we have to care about taxes and accounting? 04:48 - Quarterly Estimated Tax Payments 07:05 - Deductions 08:48 - Forms W91099 10:55 - Recordkeeping 12:45 - Freelancer Income vs Salaried Income 17:19 - Auditing 25:27 - Doubling Your Income and Taxes 29:27 - Deductions (Cont’d) Home Office Deduction 31:14 - Avoiding Self-Employment Tax with an S-Corp 33:16 - Categorizing Expenses 35:17 - Costly Mistakes 1099-K 39:27 - Product Revenue 41:32 - Finding a Good Accountant Picks AppSumo (Trevor)nathanbarry.com (Trevor)Accounting For Entrepreneurs and Freelancers Course (Trevor)Pu Erh Tuo Cha Tea Cakes w/Rose (Philip)Safari Books Online (Reuven)

02:40 - Bryce Bladon Introduction Twitter BlogHell To Pay: Everything a Freelancer Needs to Know About Earning Good Money 03:07 - Clients From Hell 04:27 - Favorite Stories 08:16 - Client Patterns and Red Flags 18:50 - Qualifying Clients ExpectationsProject Communication 26:26 - Billing and Estimates Value-based PricingThe Freelancers' Show Episode #04: Fixed Bids vs Hourly Work Getting Started 55:35 - Scope 57:43 - Firing a Client From Hell Picks Being on time (Philip)Instant Pot IP-DUO60 7-in-1 Programmable Pressure Cooker (Philip)Dropshare (Philip)Mike Monteiro: Keynote from Interaction Design Association (Jonathan)27b/6 (Jonathan)Pat Flynn: How to Write a Book - The Secret to a Super Fast First Draft - SPI TV Ep. 1 (Chuck)Freelance Remote Conf (Chuck)Ruby Remote Conf (Chuck)iOS Remote Conf (Chuck)David McRaney: Anchoring Effect (Bryce)Dan Ariely: Are we in control of our own decisions? (Bryce)Soylent (Bryce)

Freelance Remote Conf will run from February 24th-26th. Get your ticket today!   03:04 - Panelist Experience with Public Speaking 04:35 - How do you get picked to speak at a conference? 09:19 - Why should I bother with public speaking? The Consulting Pipeline Podcast: Samuel Hulick: What Happens When You Combine Constraints and a Narrow Focus? 16:35 - People Want Your Slides / Calls to Action SMS Opt-in 23:19 - How do you hold the attention of a group of people? How do you know you’ve got what it takes? 28:13 - What do conference organizers look for in a speaker? 33:09 - What kinds of things do you want to avoid if you’re giving a talk? 37:21 - Preparation: aka Know Your Stuff 52:50 - Know Your Audience 59:06 - What to Wear Picks Michael Port's Steal The Show Podcast (Jonathan)Chris Anderson: How to Give a Killer Presentation (Jonathan)Spectacle (Philip)HP Instant Ink (Philip)Philip Morgan: A Minimum Viable Funnel (MVF) (Philip)Freelance Remote Conf (Chuck)Toastmasters (Chuck)

Go check out Freelance Remote Conf!   Freelancers’ Show GitHub Repository: github.com/devchattv/freelancerstopics   02:48 - Luca’s question 05:40 - The Right Things To Do in the Right Order: Work on your mindset Interview potential clients (Identify the expensive problem) Lean Customer Development: Building Products Your Customers Will Buy by Cindy AlvarezBuild a lead magnet and build social proofBuild a landing page for your lead magnetBuild a month’s worth of articles; set up an email listStart teaching. Go on forums and point to your lead magnet. 08:34 - Timeframe 13:17 - Do you need a blog? 14:21 - Social Media Presence (Earn Traffic and Attention)     16:47 - Starting a Business While Still Working at Another Job 22:53 - Impostor SyndromeSocial Learning Theory 34:46 - Citing No Past Experience SoHelpfulBeta Clients 37:48 - Webinars and Micronars 45:09 - Your Mailing List Picks Jessica Jones (Reuven)SoHelpful (Philip)Brennan Dunn: How To Start a Freelancing Business That Won't Fail (

04:27 - The Skyscraper Technique BuzzSumo 11:05 - Impressive Examples of Teaching Activities; Increasing the Trust-O-Meter, and Opt-in Techniques Giving A Talk (In person = best)Podcast GuestingTalking at Local MeetupsWebinars 30:28 - Introverts and Freelancing and Nurturing Your Clients 35:47 - When You’re Intimidated by Speaking Jonathan Stark: Public Speaking Tips For Consultants 40:12 - Is there a way to skip content marketing? What is considered content marketing? 49:30 - First Steps to Content Marketing Picks Todo.txt (Philip)The Everyday Messenger by Peak Design (Jonathan)Jonathan Stark: Public Speaking Tips For Consultants (Jonathan)Better Than Before: What I Learned About Making and Breaking Habits--to Sleep More, Quit Sugar, Procrastinate Less, and Generally Build a Happier Life by Gretchen Rubin (Reuven)  

Check out Freelance Remote Conf!   03:25 - Getting Into the Corporate Training Gig Arena 13:31 - Where do I get my content? 18:17 - Marketing Your Courses WebinarsDabbling vs Taking the Plunge 27:52 - Going Solo vs Joining a Training Company 36:40 - Remote Training vs In-person 41:21 - Preparation; Composing New Material 47:33 - Surveys 53:22 - Charging for Training Per DayPer Person 58:12 - Trainee Preparation 01:03:30 - Don’t just educate: Entertain   Check out React Native Radio Contribute to the show in The Freelancers’ Show GitHub repository! For more information on this topic, go to lerner.co.il/coaching.   Picks Frontend Masters Courses (Jonathan)Reuven's Webinar about technical training: Pedagogy, logistics, and business (Reuven)Planet Money Episode #672: Bagging a Birkin (Reuven)Fathead (Chuck)

Check out Freelance Remote Conf! It will run from Wednesday February 24th thru Friday, February 26th. Early Bird tickets are available until January 24th.   03:10 - Goal Setting and Planning “Where do I want to be in five years?”“Where do I want to be next year?”“Where do I want to be in 90 days?” 11:18 - Managing Execution; Prioritization Getting Things Done by David AllenCalendly 26:52 - Mastermind Groups 30:35 - Email SaneBoxSlackAutorespondersTextExpander 48:39 - Bookkeeping 50:32 - S.M.A.R.T. Goals Picks Hot Pot (Reuven)INBOX PAUSE (Jonathan)Calendly (Jonathan)BusyCal (Chuck)Basecamp (Chuck)Star Wars (Chuck)Freelance Remote Conf (Chuck)

Check out Freelance Remote Conf! The schedule is coming together quite nicely! 02:47 - Connor Hood Introduction Twitter GitHub Blog 03:33 - Nate McGuire Introduction Twitter GitHub Blog 04:00 - Code My Views 07:17 - Commoditization Pressure 09:40 - Fees & Differentiation Between Agencies 13:34 - Why should someone work something like Code My Views? 19:20 - Dealing with Scope Creep 22:56 - Pricing 24:12 - Content 25:08 - When Clients Insist on Particular Stacks/Expanding Stacks & Focusus 28:46 - Updating Skills 30:15 - The Evolution of Design 32:50 - Getting Agencies as Clients 34:31 - Is the idea of a solo freelancer approaching an agency a dying concept? 37:53 - Who should not come to Code My Views? 39:03 - Estimates in One Hour 41:51 - Hiring Picks Force Block: the Star Wars spoiler blocker (Jonathan) Flu Shots (Jonathan)The Ridge Wallet (Philip)Invisible Ink: A Practical Guide to Building Stories that Resonate by Brian McDonald (Philip)KIWI Brand deba Style Flexible Stainless S

02:49 - Pete Keen Introduction Twitter GitHub BlogHandle Your Business by Pete Keen 03:59 - Business Entities and Taxation S CorporationsLimited Liability Company (LLC) 11:23 - Choosing Professionals to Help You with Your Business 14:38 - Opening a Bank Account 17:04 - Common Misconceptions LiabilityState/Country Tax Laws 22:26 - “Friendly to Freelancers” Areas in the U.S. B and O Tax 23:29 - Legal Issues Verbal Agreements and ContractsMaster Services Agreement (MSA)Statement of Work (SOW)Nick Disabato (Nick D) The Freelancers' Show Episode #137: Productized Consulting with Nick DisabatoInternational Clients, Contracts, and Jurisdictions 28:57 - Finding Clients Double Your Freelancing by Brennan DunnMastering Modern Payments by Pete KeenAuthority by Nathan Barry 31:03 - Mistakes Made; Lessons Learned 34:32 - Healthcare and Health Insurance 38:58 - Liability Insurance 39:53 - Hiring People Picks The Independent Consulting Manual by Philip Morgan Use the discount code FREELANCESHOW for 25

Check out and get your tickets for Freelancer Remote Conf!   02:59 - Mojca Marš TwitterFacebook Super Spicy Media Facebook Ads Manual: Everything you need to know to get started by Mojca Mars 04:02 - As freelancers, why do (should) we care about Facebook? Brennan Dunn 06:22 - Where do you start? How often should you post? 09:18 - Who is going to see my page if I don’t advertise it? 11:41 - Who is going to see my new content? 12:52 - Growing a Community (Facebook Page) vs Growing Your Mailing List 16:07 - Why are people on Facebook? Who is on Facebook? Gary Vaynerchuk 19:39 - What should I post? How do I post without being salesy? Be yourself! 25:38 - What kind of page should I make? 31:25 - Should all businesses advertise on Facebook? 35:24 - Building Trust with Users 37:41 - Involving Your Audience 39:11 - Building a Community and then Marketing to that Community 42:30 - Experimentation and Testing Picks CodeMonkey (Reuven)Sriracha Ketchup (Jonathan)The Independent Consulting Manual: A

02:54 - How do you know when a project has gone wrong? 07:52 - Setting Expectations Risks and Assumptions 13:22 - Client Relationships and Improving Communication 17:16 - Horror Stories Lawsuits 35:37 - Rescuing a Project (After Things Have Gone Wrong…) 37:42 - Scope, Rescoping Jonathan Stark: First Do No Harm Picks Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by Geoffrey A. Moore (Philip)Jonathan Stark: First Do No Harm (Jonathan)Creative Class Contract (Jonathan)Facebook Ads Manual: Everything You Need to Know to Get Started by Mojca Mars (Reuven)

02:45 - Welcome new panelist, Philip Morgan! Twitter WebsiteThe Freelancers' Show Episode #160: A Deep Dive on Positioning Yourself As a Specialist with Philip MorganThe Positioning Manual for Technical Firms 07:12 - Client Qualification Criteria 14:49 - How Philip’s Business Works The Consulting Pipeline Podcast 25:42 - 15 Minute Podcast Listener chat with Charles Wood 28:00 - Finding Opportunities to Be a Guest on Podcasts QuickMailOutbound 33:46 - Converting Guest Appearances into Mailing List Subscribers/Paying Customers (“Action”) Email Crash Courses and Vanity Domain NamesPhilip's Free Crash Course on Positioning for Software Development Shops 39:10 - Mastermind Groups and Referrals View from the Top Picks 13 Ways Designers Screw Up Client Presentations (Reuven)Design Is a Job by Mike Monteiro (Philip)Salestools.io (Philip)Highrise (Chuck)The Positioning Manual for Technical Firms (Chuck)

02:06 - Steven Bristol Introduction Twitter BlogLessEverythingLessAccountingLessFilmsLessConfLessChurn 02:32 - “Churn” 03:08 - The Genesis of LessChurn 04:04 - How does it work? 06:45 - SaaS ProductsBenchmarks 09:41 - Steven’s Background Alan Branch 10:58 - The SaaS Path (Advice) The 37Signals BlogBacon Biz ConfLaunchRocket 18:36 - Churn University 21:48 - Outbound 24:14 - Pricing 26:43 - Customer Trust 32:44 - The Psychology of Churn 34:54 - Zombie Revenue 36:28 - Keeping Customers Around OnboardingMandatory Field Feedback Picks Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley (Philip)MOO (Jonathan)Tend (Steven)Free Will by Sam Harris (Steven)Peter Kirn: Alchemy synth is now a part of Logic Pro X; here’s what’s new (Steven)less_interactions (Steven)Contacts+ (Reuven)  

01:21 - Building Paid Communities The Freelancers' Show Episode #177: Repurposing Material and Building Courses with Keith PerhacBook Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port 04:45 - Platforms SlackFacebook 14:05 - Benefits of Paid Communities 19:17 - Moderation 21:42 - Jumpstarting Conversations 27:18 - Keeping People Around 29:35 - Starting a Community 34:04 - Test Cases/Pilot Programs Codes of Conduct 43:38 - Presense 15 Minute Podcast Listener chat with Charles Wood 46:36 - Rallying Additional Helpers, Mentors, Friends, etc. 55:48 - Platforms (Cont’d) Discourse Picks The Top 16 List Building Strategies of 2015 by Bryan Harris (Reuven)Slack (Jonathan)The Traffic Manual by Kai Davis (Jonathan)Selling to Big Companies by Jill Konrath (Philip)FamilySearch (Chuck)Relative Finder (Chuck)

01:28 - Keith Perhac Introduction TwitterBlog 02:09 - How do you find stuff that you can repurpose? 05:37 - “Course” (What you call things and the value proposition) Getting Real: The smarter, faster, easier way to build a successful web application 14:32 - Chunking Up and Instructional Design Curation and Delivery 29:16 - Building an Audience 31:21 - Making a Successful Course Worth the Price 33:30 - Tiered Pricing InterviewsRefunds and Chargebacks Picks Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpente (Keith)The Brain Audit: Why Customers Buy (and Why They Don't) by Sean D'Souza (Keith)Hooked: How to Build Habit-Forming Products by Nir Eyal (Keith)Skype (Keith)Schedule Once (Keith)Edgar (Jonathan)Facebook Ads Manual: Everything you need to know to get started by Mojca Mars (Jonathan)Blab (Philip)Website Teardown with Kurt Elster and Kai Davis (Reuven) Putting tabasco on popcorn (Reuven) Spending time with your family (Chuck)@cmaxw (Chuck)Freelance Remote Con

00:44 - Balancing Availability and Handling Huge Time Differences ScreenFlowJing 10:42 - Jonathan’s Double Your Freelancing Conference Recap Brennan Dunn 18:36 - Is there a way to get the benefits of attending a conference without attending a conference? SlackMeetup 27:10 - Reading Books Essentialism: The Disciplined Pursuit of Less by Greg McKeownValue-Based Fees: How to Charge - and Get - What You're Worth by Alan WeissThe Brain Audit: Why Customers Buy (and Why They Don't) by Sean D'SouzaJonathan’s Reading List   36:23 - Double Your Freelancing Conference Recaps Matt Inglot: #DYFConf 2015 and the Mindsets of Successful ConsultantsJonathan's #DYFC PageKurt Elster: #DYFConf2015 Retrospective: My Personal Journey From Introvert to Public SpeakerJulie Elster: My OH SHIT Moment; Pushing Through The Uncomfortable and Conquering My DYFConf Talk      38:41 - Reading (Cont’d) The Positioning Manual For Technical Firms by Philip MorganBook Yourself Solid: The Fastest, Easiest, and Most Reliable System for