Biz Women Rock! With Katie Krimitsos

The moment Kendra Hennessey came into my space, I knew I had to talk to her.  She’s the Founder of Mother Like a Boss, an online company that is dedicated to bringing homemaking into the present helping moms better run their homes so they and everyone in their family can thrive.   She started her entrepreneurial journey as a house cleaner and after 10 years of that, decided she was done and wanted to do something that really lit her up.  So in January 2016, she began Mother Like a Boss and spent the next year stumbling as she tried to figure out what the brand actually was and how she could best serve.   During our conversation, Kendra shares her story about how she first began creating platforms where her audience could be attracted to her, some of her biggest failures that eventually forced her to LISTEN to what her moms really wanted...versus what she THOUGHT they wanted.  And a collaboration that not only grew her audience but shot her business into an entirely new stratosphere! Check out more about Kendr

Andrea Owen is the awesome lady behind Your Kick Ass Life.  She’s a life coach, writer and self-proclaimed Hellraiser.  During our conversation, we’re diving deep into the topic of her most recent book, How to Stop Feeling Like Shit.  Self-doubt, negative self-talk and all the things we have swirling around in our heads that keeps us from living vibrantly.  Yup. We’re going there. And, of course, I ask Andrea about the business behind her book, how she’s marketing it (she’s got some cool strategies for getting it out there!) and her purpose behind it!  Andrea is amazing and I know you’re going to LOVE her! Check out Andrea’s website here → http://yourkickasslife.com/

It should come as no surprise to you that I am a huge supporter of anything that looks like women supporting women.  Because there is so much we can learn from each other, so many ways we can impact each other and so many ways we can lift each other up! Which is why I’m bringing on the amazing Sarah K Peck today.  She’s the Founder of Startup Pregnant, a podcast and community dedicated to supporting the women who live in the space where entrepreneurship and motherhood overlap.  She’s a mother of two boys - a toddler and a 4 month old. She’s a startup consultant and has worked with startup CEOs and with several Y-Combinator backed companies, and with people at Samsung, Apple, Google, and Amazon.  She’s a writer and has been featured in The New York Times, Fast Company and The Huffington Post to name a few. And, she’s the creator of The Wise Women’s Council, a 9 month mastermind for moms who are navigating business and motherhood (PS: if you are a mompreneur, make sure to listen to Sarah go into more detail abo

Shannon Baker is doing what so many women entrepreneurs try to do: transition from a VA - or someone who is paid to do tasks- to a Strategist - someone who gets paid to create the overall action plan. Her company is Socially Savvy VA and she’s been in business for 7 years.  But, she’s done actually doing virtual assistant work...instead she wants to help her clients be more strategic about creating better work flows, efficiencies and systems.   So during this LIVE COACHING call, we’re going over… Who her avatar actually is (and who it’s not) What her offerings are and how she can tweak them to elongate the revenue potential for her AND create more success for her clients! Actions she can take NOW to communicate to the world that she is a systems strategist, not a VA. This is such a great session to listen to if you’re transitioning your offerings and want to make sure you’re attracting your dream clients! You can find out more about Shannon’s services here → https://sociallysavvyva.com/ *** The new year

Oh, I’m so excited to share this LIVE COACHING episode with you!! Because Sylvia Hall is asking the question that every single business owner is asking: What marketing strategies should I focus on in order to reach the most amount of people? She and her husband are the owners of Lifted, a natural health company that focuses on creating products that help people feel better.  Right now, they have two products, a mood boosting probiotic and a bifidus mood boosting probiotic. Until recently, they’ve sold them exclusively on Amazon.  Now, they’re selling on their own website and Amazon. During our conversation, Sylvia shares with me all the different ways they’re marketing now, which include social media, podcasting, Instagram Ads and more.  And then, we dive right into my bottom line strategy… If you want to reach significantly more people, focus your marketing on brands, influencers, events, etc. who already have your audience!   We talk about some of the best ways to do that, including paid and non-paid option

Brittney Lynn runs a 3 year old Public Relations company, specializing in supporting online entrepreneurs.  She has 15 clients who invest in her services month after month, giving her an amazing base of business that she has earned through her tremendous, customized work with each individual client.   And it would be easy to tell you how Brittney’s scaling her business by acquiring more clients, building out her team and therefore, bringing in more revenue.  But, that’s not what she really wants to do. That’s not what makes her happy. So today, Brittney’s sharing how she is deciding to scale her boutique PR company...and how that growth looks like the opposite of what we think of as “successful,” less clients.  But more profits and more joy. During our conversation, Brittney shares… How she created packages that encouraged recurring, long-term revenue How she’s growing her own way instead of the traditional agency route and what that model looks like How she’s quadrupling her business without adding any mo

If I had to describe Ali Brown in one word, it would be ALIGNED. Aligned in the sense that she deeply knows who she is, what her genius is, how she wants to give her gifts to the world, how to make a profit doing so and completely unapologetic for the woman she is and how she does it all. And...she and I happen to believe the same core message: YOU are the one who gets to decide what success, business and life looks like for YOU.   Ali Brown is one of the world’s most recognized coaches for women entrepreneurs.  She coaches 7 figure and 8 figure business women and does so very strategically and joyfully through her signature coaching program Premier, her VIP Strategy Days and her Workshops. But that’s not what Ali’s business always looked like.  She earned her reputation and built a super successful business early on in the internet marketing days as a provider of online education for how to build a business.  Launches, social media, courses, programs, big live events...that was what life looked like for her.

Brandi Jackson is a side hustler...she works a full time job and is trying her best to create a sustainable business on the side so she can easily transition from that job into the work she’s really passionate about doing: fitness for women.  She’s the owner of Brandi Jackson Wellness and offers 1on1 personal training and group fitness programs in her local area of Oakland, California.     During our LIVE COACHING session, Brandi’s main concern is how she can get more 1on1 clients and more people in her group fitness programs so she can reach sustainability...that wonderful place where she knows she can rely on the income she needs to make the shift out of her job and into her business full time.     So, we naturally identify…   The 7 different offerings that Brandi has and why it’s beneficial for her to focus on the main TWO that already bring in the revenue for her and that she loves the most. Why it’s SO important to know your numbers - how much revenue Brandi needs every month and how many 1on1 clients

Fiona Hague is like many women entrepreneurs - she’s become so good at a handful of skills - and has earned money throughout the years selling those skills - that she is having a hard time figuring out what will actually make her a profit.  She needs to make a profit now, so it’s go time.   She owns FionaHague.com, where she offers training, strategizing, web design services, social media training, and specialized HR training for Non-Profits.  A slew of services!   She is also the creator of Scottish Business Mums, a community of mompreneurs in Scotland.  Under this banner, she has a Facebook group with over 1,000 women in it, has a paid membership Academy, has educational courses and does a once/month meeting to bring them together.     None of this is making her much money right now.  And that’s what we’re spending this LIVE COACHING CALL to figure out.   During our session, we discuss…   How honing in on her ZONE OF GENIUS (vs. her zone of excellence) will help her see where she can go deeper with the com

To say that Eva Vennari does “hair analysis” to help you become healthier does a major disservice to the big work she is up to in the world.     Almost 2 decades ago, Eva found herself having major burnout.  I’m not talking about just a day or feeling overwhelmed, but like her entire energy had been zapped for good.  And after a near-death experience on the highway and a realization that her inability to truly be present and conscious in her life was impacting everything, she decided to embark on a journey to feel better...to heal herself.     It took her 15 years of asking questions, implementing a slew of modalities and lifestyle changes to get her to the point that she felt solid...healthy...and...ready to help others who also wanted to live vibrantly.   For 8 years now, Eva has run The Elevate Institute, a program that helps high performing individuals eradicate fatigue, burnout and overwhelm and live healthy, aligned lives.  The initial phase of this work is examining hair samples - which allows her to w

Katie Hunt is the Founder of Tradeshow Camp, a company that provides education and support to women who run product-based businesses.  She started it in 2011 because she herself ran a product-based business and was getting so many people asking her questions about her experience growing it.  So, she began by offering her first online product: a $25 Teleconference where she simply answered all the questions she was being asked.   Fast forward, Katie’s business model consists of Live Conferences (40% of her revenue), online eCourses (50% of her revenue) and private business coaching (10% of her revenue).  She is a phenomenal example of knowing WHO you serve and creating OFFERINGS that are directly in line with offering the solutions your community is searching for!   While I had expected at the beginning of this interview that we would be diving heavy into her courses, the conversation turns into a gorgeous back and forth about how she and her company have evolved and how her offerings have evolved along with t

Intentionality.  That is the theme of today’s conversation with the amazing Tonya Dalton, founder of Inkwell Press, a company that provides products and services for women who want to be more productive and purposeful with the things they value in life.  She offers customized planners, journals, notepads and educational courses that can help you spend your time in the most important places in your life!   After years of growing a “successful” business, she realized she wasn’t really fulfilled by it the way she really wanted to be.  So, she did something that takes a lot of courage - she spent the time to get really clear about who she is, what she really wanted to do, how she wanted to make an impact in the world and created a business that reflected all that.  She completely stopped her business - a company that was paying the bills for her household - and turned all her attention onto growing her new company, Inkwell Press.     The intentionality - and therefore the actions she took to launch that business

Kristen Ley began her company ThimblePress as a crafting hobby, out of her garage in 2012.  What began as a desire to express herself and create has turned into an online store with over 300 products on it, including gifts, wall art and party goods that are all in line with her brand that creates fun and functional products to elevate your space and celebrate life’s moments (think cards, planners, fun gifts, etc.).   About two years into her business journey, Kristen did something that has forever changed her marketing, her manufacturing, her partnerships...literally everything about how she does business: she got super clear on her avatar.     And her name is Felicity.     During this conversation, Kristen and I discuss…   Strategies she has implemented to stand out in a saturated market. How she’s leveraged collaborations with other brands in order to skyrocket her growth How she prioritizes what products she’s launching or marketing at any given time How to tell stories in the images she creates What

Do you consider yourself to be a Maker?  According to Sue Monhait (MOAN HEIGHT), you’re a Maker if you are someone who creates something tangible that you sell...jewelry, bakery or food products, crafts, artistry, etc.  Many of us business owners are Makers. And the reason I brought Sue on the show today is because she is a GENIUS at helping Makers approach their businesses as businesses, so they can ultimately build companies that allow them to produce products they love and enjoy the process of doing it!   The years Sue spent in her corporate job helping small and large companies with their products acted as a powerful education when she started her first business, The Ribbon Print Company 10 years ago.  This multi-six figure business helps supply businesses who want to make custom print ribbons.  Along her own journey of building her successful Maker business, she came across so many people who wanted to do business with her or who craved to make their own craft or hobby into a thriving business, but just

Jody Agard has a big message to bring to women of the world: Self-Care is foundational to your overall success and joy in life.  It’s a message we are all too familiar with as busy business women, right?  We know the phrase, “you can’t pour from an empty cup,” all too well, but still...we let ourselves get into places of anxiety, stress, overwhelm and even burnout...all because we get too busy to take care of ourselves.     Which is why I’m bringing Jody on today.  Because her message is not only pervasive for how self-care actually impacts the day to day experience and results we have in our businesses (and our lives), but she makes it so easy and practical!   During this conversation, Jody shares…   The two big reasons we busy women tend not give into self-care on a regular basis. Practical examples of what self-care can look like in your life...ways that are free or relatively low-cost and super simple to implement (hint: we are talking about booking spa appointments here.  Think: taking a walk around yo

In 2012, Christy Haussler and her wife Allison did something that is the dream of so many people...they moved to the Florida Keys.  By 2014, Christy started Team Podcast, a company that produces podcasts for incredible podcasters all around the world. In just one year, Christy grew it to a six figure business and continued to grow her reputation in the podcast community and scale her business and more clients came on board.   And then in 2017, Hurricane Irma hit the Florida Keys.  Hard. And it was devastating for so many locals who lost homes, lifestyles and businesses.  But out of the devastation, Christy and Allison saw so many stories of love, compassion and connectedness that lit a fire in her to help her community in a meaningful way.   That’s why in 2018, she made a shift.  She and Allison rebranded their production company into what is now 43 Keys Media, which houses full media production services and a podcast network called 43 Keys Podcast Network, whose ultimate purpose is to support the people, bus

When Sara Dean mentions in the first few minutes of our interview together that she knew she needed to stop helping women shrink (through the gym she owned) and instead wanted to help women live BIG, I knew I was in love with her. ;)   Sara is the creator and host of the Shameless Mom Academy podcast...a passion project turned massively successful business.  As of the release of this interview with her, she has crested over 1 million downloads of her podcast...not too shabby!     I really wanted to get inside of Sara’s strategic mind to uncover how and why she even launched the podcast (she already have a thriving brick and mortar business) and what deliberate strategies she has implemented since doing so in 2016 that has made her podcast - and the entire BUSINESS that it’s given birth to - a massive success!   During our conversation, we discuss:   How she managed her old business and her new podcast How she first monetized her podcast Why and when she focused just on her audience building What really co

In 2007, Karen Mertes was hit by a drunk driver as she was driving on the highway.  That driver was going 100 mph. She was an Active Duty Lieutenant Colonel in the United States Air Force and as she saw her life flash before her eyes that night, she knew life would never be the same.   Her near fatal car crash became a turning point for her.  She was diagnosed with a traumatic brain injury (TBI) and knew that she was going to have to re-learn who she was and who she was going to be in the world.  She had made a promise to herself that night that if she survived, she would spend her life in service to others.   And all these years later, that’s exactly what she’s doing.  In 2010, she created Fulfill Your Destiny, a 501(c)(3) Non-Profit program that helps entrepreneurs get the leg up they need during a difficult time or after a life-altering event.  She does this through her signature program called Business Builder Grants that awards business owners in the Tampa Bay area $1,000 scholarships that allows them to

When it comes to money and your business, there are a few major categories of money to address. Making more money - the sexiest and more prevalent conversation we have Money Mindset - the “softer” side of money that truly determines our success Investing our money - how we’re spending wisely Organizing our finances - the practical - and not-so-often discussed tips and tricks that have a major impact on our businesses! Today, we’re talking about that last one...organizing our finances...because there are very simple ways you can do so that will not only benefit your ability to do those other 3 well, but ultimately SAVE YOU TIME… Because you want to be spending time building your business, not managing your money full time. So I brought on the amazing Heather Robertson-Devine.  She’s the owner of Books del Sur.  She works with publishers and authors in Latin American countries and distributes authentic Spanish books to public schools all around the US.  She started her business in 2009 and at that time, offered

Girl, I am taking you deep and detailed into what’s been going on in my business over the past few months!     Why?     Because I want to share with you some practical strategies I’ve been implementing that have (and have not) been working so you can have some real tools to walk away with! And...because I want to make sure you see a real life case study of just how imperfect this journey is ;)     During this episode, I’m sharing… What my plan was in July when I launched the new Meditation for Women podcast...and what actually happened in those first few months instead! How and why I launched my new podcast imperfectly...on purpose. Why I did very little to market the Meditation for Women podcast in the first 3 months after it launched (even though it was my plan to do so). A big surprise that happened that opened up new revenue and a new direction for Biz Women Rock. Specific social media strategies I’ve implemented recently to grow the Meditation for Women podcast. The two monetization strategies