An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but...
The Engaged Leader A Strategy for Digital Leadership
NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era Technology has...
Groundswell Winning in a World Transformed by Social Technologies
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own...
New Rules for Business Groundswell; Content Rules; the Now Revolution
LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies....
Liderança Aberta: Como as Mídias Sociais Transformam o Modo de Liderarmos
Um guia essencial para os líderes que querem usar abertamente as mídias sociais sem perder o controle. Especialmente recomendado para aquelas empresas que ainda pensam que o...
