Ask Amanda About Marketing

Andy Crestodina, co-founder of Orbit Media, provides talking points and communication tips about how to respond to these objections and get buy-in for your content marketing proposals.

It's very common to get budget-related pushback on your content marketing strategy. That's why Taylor Jones came on the show to talk about how to speak the language of execs and address their concerns in the context of ROI.

Martech can feel like a separate world from content. But Moni Oloyede, Senior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact.

If you work in digital PR during COVID-19, you know how much confusion surrounds the job right now. Should you pitch, and if so, who should you pitch, how should you pitch them, and what should you send over? Dmitry Dragilev walks through the trends he's seeing in the industry and highlights opportunities for outreach professionals.

When you’re trying to sell a product or service, you have to tell a story. But how do you know if those stories are having an impact? Chris Brogan, creator of StoryLeader™, talks about the biggest issues and opportunities in leadership and brand storytelling.

Countless companies have departments that are siloed; they don't communicate as often or as well as they should. This can present a tough obstacle when you need buy-in for a content strategy. Laurel Miltner of Orbit Media walks through how she's managed to get approval at previous organizations despite the siloed structure.    

"Soft skills" are extremely undervalued. In fact, behavioral skills can mean all the difference between whether your content marketing strategy gets approved. Matthew Howells-Barby, director of acquisition at HubSpot, explains how he's been able to get buy-in at large organizations and provides tips on how to improve the chances of getting the green light for your ideas.

It can be hard to explain the value of top-of-the-funnel content, but it becomes more tangible when you hear about a real-life example of how someone accomplished this very feat. Nell Lanman of SquareFoot explains how she set up a series of metrics to show movement through their marketing funnel and improve attribution.

Virtual events are more important now than ever (in the time of COVID-19). Many marketers are contemplating giving them a shot but need more guidance. Marketing consultant Dennis Shiao covers all the basics while providing excellent tips on how to make your event deliver results year-round. 

Some of the best tactics are the hardest to measure. But that doesn't mean you should neglect them. Gaetano DiNardi, head of demand generation at Nextiva, explains how he's determined the ROI of tactics like top-of-the-funnel blog posts, longtail keyword targeting, brand awareness and more.

How you say something is nearly as important as what you're trying to say. Tamsen Webster, founder of The Red Thread®, explains the importance of customized messaging in order to successfully be persuasive.

If everyone uses the same marketing tactics, will any brand stand out?  Mark Schaefer discusses the importance of getting buy-in for strategies that are uniquely tailored to your company and your audience.

Marketing strategist, speaker, and writer Kerry O’Shea Gorgone JD, MBA provides the legal lens for what you need to consider when creating and promoting content.  

It's easy to get buy-in for content that has a track record of high-value conversions. But what about top-of-the-funnel content -- content that's not tied to your primary offering but helps build your brand awareness and trust? Ruth Burr Reedy explains how you can calculate and communicate the value of this important tier of content.

Talking about AI can get intimidating, but if you can harness its power for social listening -- a concept even more powerful than social monitoring that allows you to get ahead of trends and come up with the justification for killer content ideas.

Having great content ideas is one thing. Getting approval and making them happen is a totally different story -- especially at big companies. Jacque Urick, leader of the 2019 Search Awards Best In-House SEO Team, explains how she's promoted camaraderie among the content/SEO teams and worked to get buy-in for her strategies from execs.

Marketing in sales have a lot in common, but sometimes they live in silos. That's why I spoke with John Doherty, founder of Credo, about what his sales experience has taught him about marketing messaging.

We've all heard about content saturation, but sometimes it takes courage to produce the type of content you need to make in order to stand out. Thought Leadership Consultant Lee Price explains how brands can communicate their "big ideas" to improve your brand's authenticity and authority -- while also getting your voice heard.

If you're looking for hacks on how to be more persuasive, listen to Sigma Computing's Data Evangelist Daniel Codella explain the psychological triggers that can help you communicate your content marketing pitch more effectively.

Content expert Joe Pulizzi explains why it's crucial that you justify your content initiatives internally and provides advice on how to do so effectively.