Authentic Influence

Want to learn how how to use content clusters to grow your web traffic and some expert marketing tips? In this interview, Daniel Kingsley Daines-Hutt from Convert.com and Amp My Content: Indepth Content Promotion Training will teach us how to create content clusters to grow your traffic. Topics Discussed: 00:00 How Daniel Daines-Hutt got started with content marketing 07:30 Is Tiktok good for B2B marketing? 12:17 What is branding? And how does it relate to audience? 14:36 How to know your audience better 17:23 How to get started with CR 23:24 What should you name the menu items on your website? 28:47 What are content clusters and how can they help you grow traffic 34:57 How to start a content cluster 41:10 The power of pre-frame sequences in content marketing 47:15 How Convert.com uses case studies to attract more customers 47:40 What should a case study include? 48:70 The power of combining case studies with how-to guides 53:40 Ideal case study structure 60:53 Ways to distribute your content About Daniel Dan

So how exactly do you use Youtube to grow your audience and business revenue? In this episode, Eric Rhoten of makeawoodsign.com shares how he's been able to leverage Youtube to grow his audience and generate multiple six figures a year with his e-Commerce and online training business. Resources mentioned: Eric's website: https://www.makeawoodsign.com/ Eric's free course: https://ericrhoten.podia.com/  Eric's case study on Brand Factory Inc: https://brandfactoryinc.com/2021/04/13/daves-signs-case-study/ Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Have you ever wondered why it feels icky or awkward to promote and sell your services? Have you observed that the methods and tactics that marketers and sales trainers teach just don't seem to resonate with you, no matter how hard or often you try them? Chances are that you are a human design Projector, or that you resonate with the idea of being one. You have the opportunity to communicate with and influence people all over the world by inviting them into your life, your vision, and your business. But you don't like the idea of having to sit around and "wait for the invitation". So how do you market and sell your services as a Projector? In this episode, I'll give you some ideas. Resources mentioned: Ra Uru Hu and the origin story of the Human Design System https://www.jovianarchive.com/human_design/rauruhu A Critique of the Human Design System https://mortentolboll.weebly.com/a-critique-of-the-human-design-system.html The Truth About Projector Recognition and Invitations https://www.humandesignforsucc

Is creating a brand strategy crucial to properly marketing your business, and is it then necessary to have a brand photoshoot to align with your brand personality?” Today's question comes from Genene Wilson of finesseyourmoney.world.  In today's episode, I share my thoughts on: Personal branding  Creating a personal brand strategy, and  When it makes sense to do a brand photoshoot.  Resources mentioned: Genene's website https://finesseyourmoney.world/ https://www.thinkific.com/blog/personal-branding-guide/ Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Are you a content writer, entrepreneur, copywriter, or marketer who is tired of spending hours writing blog posts, articles, and other types of copy? Do you think that it would be more efficient to have software do the work for you? If so then conversion.ai might be worth checking out! In this episode, I share my experience with the software: Who is this copywriting software ideal for? What can you use it for? What can’t the tool do (yet)? How to access the free trial and bonus 10K credits. Basic Plan vs Ultimate Pro Plan Resources mentioned: Get a free trial of Jarvis AI https://www.simplecreativemarketing.com/jarvis-resources/ - Watch my demo videos on how to use Jarvis (formerly Conversion.ai) Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message --- Send in a voice message: https

What makes great content that people are actually going to read and share? As Tim Soulo of Ahrefs.com says in his Business of Blogging Course "The quality of your content predetermines the very success of your blog". In this episode, we explore the 3 key ingredients for creating great content and provide practical tips and examples of each. Quality  Uniqueness Authority Resources mentioned: https://explorewhatworks.com/only-3-marketing-questions/ https://www.theverge.com/2012/5/10/2984893/scamworld-get-rich-quick-schemes-mutate-into-an-online-monster Ahrefs Business for Blogging course https://youtu.be/y5kQXogrLN0 Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message --- Send in a voice message: https://anchor.fm/authenticinfluence/message

How much content should you be giving away for free? Should you be giving away the farm? In this episode, we take a look at one marketing strategy that has worked really well for business owner James Michael, CEO of Justified Talent.  We discuss: How much content should you be giving away for free How James Michael was able to grow his new business without a single outbound sales call James Michael's experience with giving away valuable content on Linkedin What valuable free content looks like How to make sure you're not giving away too much for free Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message ... Meet our guest - James Michael https://justifiedtalent.com/ https://www.linkedin.com/in/sales-recruiter-smallbusiness-advisor/ Resources mentioned The Free Line: Does Giving A

In this episode, women's leadership & transformational coach and facilitator Lina Mbirkou asks - what's the best way to offer my high-ticket program to my community? Should I offer some lower-priced workshops in between? To help answer this question, I invited successful book publishing coach Natasa Denman to share what's worked for her high-ticket programs. I also offer some of my own insights. Enjoy!  00:48 Lina asks a question about high-ticket coaching offers 01:17 Factors that increase the likelihood of people buying your offer 04:40 Questions to consider when selling a high-ticket coaching program 08:03 What worked for a successful book publishing coach to sell her $20K program  14:05 A proven strategy for selling high-ticket coaching and final thoughts  Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.

Testimonials vs case studies - which is better for business? Find out in this episode. Read the article (and grab our free case study guide): https://www.simplecreativemarketing.com/blog/case-studies/ Join the community: https://www.simplecreativemarketing.com/community/ Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message --- Send in a voice message: https://anchor.fm/authenticinfluence/message

What is authentic marketing? five characteristics of authenticity in marketing. Join the community: https://www.simplecreativemarketing.com/community/  Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Join the community: https://www.simplecreativemarketing.com/community/ Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Want some ideas to help you build and market your purpose-driven business? In this episode we chat with Sandra D’Souza, Founder and CEO of Elect about: 02:02 How Sandra identified her purpose 04:50 What’s the difference between a “social enterprise” and “purpose-driven business”? 08:46 How Sandra decided on the business model for her purpose-driven business 18:03 Lessons from failure 20:58 How Sandra spread the word about her purpose-driven business and the surprising impact of COVID-19 25:57 How Sandra leveraged LinkedIn to grow Ellect About Sandra D’Souza Sandra has been advocating for women’s rights ever since she was a teenager. She is the recipient of the Edna Ryan Award for Mentoring (for the advancement of women) in 2008 and was shortlisted for NSW Women Awards in 2018. In 2002 she became part of the executive team with BPW (an NGO called Business and Professional Women) starting out in Vice-President roles in BPW Sydney to State President for BPW NSW in 2006 to 2009 to Executive Director on BPW Inter

Want to escape the business owner trap and create the freedom and lifestyle that you always wanted when you started your business? Our special guest is David Jenyns, founder of systemHUB software and author of SYSTEMology – Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems. In this episode, David Jenyns shares with us: 02:04 Common challenges business owners have with systemization 05:12 How your ego can get in the way of being able to systemize effectively 07:49 The true cost of not systemizing your business 11:03 What are business systems? 15:29 Why the owner is the worst person to systemise the business. 17:18 How to determine what to systemize first (and why you need less systems than you think) 22:47 The 3 steps to creating effective systems – and how your team fits into the process About David Jenyns David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experien

Wondering how to outsource effectively, or considering when does it make sense to outsource and what tasks can you actually delegate? Find out in this session with outsourcing specialist Cheryl Leong. In this episode: 02:52 Why “outsourcing” is the buzz word for business these days. 07:05 Top 3 concerns about outsourcing and how Growth Hub addresses them 21:47 How do we determine what to outsource or delegate? 31:55 What Growth Hub does differently to other VA agencies to help small businesses grow 36:00 The challenge of trying to find a VA for yourself, and why using an agency is a better option 38:00 What tasks can you outsource to a VA? About Cheryl Leong Having a young family, businesses and property projects, life can get full and as an entrepreneur, Cheryl has always sought ways to get more done in less time, for herself and others. She discovered the life-changing impact a virtual assistant gave to her and her business when she embarked on her first online business 8 years ago. Since then, she has cr

I'm excited to announce my new Accelerator content marketing membership. Here's a breakdown of how it works, who it's for, and a special invitation (and price) for Founding Members who join before Dec 11. www.simplecreativemarketing.com/content --- Send in a voice message: https://anchor.fm/authenticinfluence/message

5 great ways to share your customer success stories. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #systems #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Want to package your knowledge and experience into an online product that you can sell? Meet Steph Smith. You have experience. You’ve got skills. You’ve got knowledge that is valuable to others. All you need is an understanding of how to productize that knowledge and sell it online. Now here’s the great news – you don’t need to wait 13 years to do it (like I did…). ​Today’s your day to learn how to make it happen from someone who’s actually done it. In this episode, learn: How to launch a successful blog in 2020 How to create great content that fuels business growth Lessons from selling 1783 copies of Steph’s ebook “Standing Out in 2020: Doing Content Right” About Steph Smith Steph’s personal blog reached 400k+ pageviews and thousands of subscribers in its first year. She’s led a 30-person publications team and operated 6 technical blogs, which reached 600k+ email subscribers and millions of monthly readers. She currently works for the Hustle, one of the world’s largest email newsletter

Wanting visitors to your site to appreciate your content enough to stick around, absorb, and convert? In this session, Freelance Graphic Designer Colleen Keith shares 10 tips for improving user engagement with your website. We cover: 02:17 Why it’s important to pay attention to your website design 07:23 When does it make sense to do a rebrand? 08:51 Why small businesses need a brand style guide 13:27 10 ways to make your site user-friendly and keep people around longer 34:59 How Colleen has been able to grow her business WITHOUT a social media presence About our guest expert Colleen Keith is a freelance graphic and web designer who helps entrepreneurs and growing companies make a positive and powerful impact. She offers small business strategy and recommendations along with her design services in an effort to help her clients make the world a better place. Resources mentioned: 10 Tips for a User-Friendly Website Check out Colleen’s free resources anferneec.com – the site that Colleen has created for me

Not all case studies are created equal. So how do you craft a compelling customer success story? Find out in this episode.  [00:25] What makes a compelling customer success story  [01:38] An example of a compelling case study  [07:40] The 7 P's framework for crafting compelling case studies  Resources: Read the Bento case study: https://beanninjas.com/blog/bento/  Why Case Studies Are Better Than Testimonials: https://www.simplecreativemarketing.com/blog/case-studies/  Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/messa

Why use case study marketing to promote your services?  00:40 The frustrating content treadmill  04:23 What is case study marketing  07:36 Why use case study marketing  Resources: Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide  Listen to my interview on Teach Traffic podcast   Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide  - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message