Authentic Influence

Do you want to learn how to grow your business using referrals? Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss: – How has referral marketing evolved over the past decade? – What’s the difference between word of mouth and referral marketing? – For upcoming brands: When is it the right time to start a referral program? Topics discussed: 00:00 Meet Raúl Galera 05:15 About Referral Candy 07:07 The importance of partnerships for growing Referral Candy 07:41 How referral marketing has evolved over the past decade 12:39 The difference between word of mouth and referral marketing 15:30 Why referral programs fail 19:44 The best incentives for referral programs 21:00 How exactly should you structure the incentives 24:30 The right time to start a referral program 28:00 4 steps for setting up a referral program 31:50 Using partnerships & influencer marketing to launch and promote referral programs 34:40 How to measure the ROI of your referral program 38:20 Why & How Referral Candy use

Do you want to learn how to get more traffic by optimizing your existing articles? Watch this episode where we’ll: – Walk through a live example of how to optimize an existing article (or two) – Share tips that you can use for your own content – Demo the Surfer SEO audit tool Topics discussed: 00:00 Welcome & Intro 04:11 What is On-page SEO? 07:02 On-page optimization checklist 15:28 Intro to Surfer SEO & features Resources mentioned: Sign up for a 7-day trial of Surfer SEO SEO Optimization Guide: SEO Marketing for Beginners How to do keyword research using Ahrefs ft. Gert Mellak of SEO Leverage The Six Steps to Effective Email Marketing Automation SCM Content Writing Service Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authen

Do you want to learn how to set up a million-dollar funnel for your coaching or consulting business? Watch this interview with Taki Moore of Million Dollar Coach where we discussed: – How to build a million dollar funnel – Taki’s content plan for attracting leads – How Taki uses case studies for marketing – How Taki wrote his book without writing a single word Topics discussed: 00:00 Meet Taki Moore 03:15 Lessons from pivoting to virtual events 06:00 How to keep people engaged on a webinar 08:00 How to build a million dollar funnel 11:17 How much can you sell via messenger chat? 12:15 Taki’s content plan for attracting leads 21:46 How to get started without overwhelm 28:12 Why Taki Moore loves using case studies 30:00 Taki’s system for collecting case studies 35:00 How Taki uses case studies for marketing 45:31 Taki’s recommended resources for marketers 47:00 How Taki wrote his book without writing a single word 50:29 Taki’s big impact goal 53:20 Two things Taki does for mental health About Taki Moore: Taki s

How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts. In this interview with Matthew Mason of Superb Learning, we discussed: What process does Matthew follow to extract the IP from an expert? What is best, a high-ticket or low-ticket program? What is a cohort-based course? What is the first thing that is needed to leverage your expertise with online courses? Topics discussed: 00:00 Meet Matthew Mason 03:00 What is driving the explosion in online courses in the last 5 years? 05:52 The biggest issue with online courses being created today 09:15 Common challenges experts have with creating online courses 11:44 How soon should you involve your audience in your course creation? 13:30 What is an Edupreneur? 14:45 6 keys to turn your knowledge into a signature solution 23:50 What is best: a high-ticket or low-ticket program? 30:40 What is a cohort-ba

Do you want to learn how to build a B2B sales pipeline using LinkedIn? Join our next live interview with Nicholas Thickett of KO Advantage Group, where we’ll discuss: – Why LinkedIn is Nicholas’ primary sales platform for 2022. – What account strategies are winning in our digital world? – How can customer / market knowledge make or break your strategy? Topics discussed: 00:00 Meet Nicholas Thickett 06:32 Why is LinkedIn your primary platform for 2022? How to set up your profile for sales 20:00 How to decide and better understand who you’re actually selling to 24:32 How to use Linkedin to build your sales pipeline in 2 parts 24:50 Account lists vs Lead lists in Sales Navigator 30:25 Building a sales pipeline in Linkedin Pt1 – morning routine 32:35 What to say when sending a Linkedin connect request 33:19 Building a sales pipeline in Linkedin Pt2 – end of day routine 38:40 What type of content is working best on Linkedin right now? 43:00 What metrics should sales managers be tracking? 47:00 Someone’s accepted y

Want to learn how to send cold emails to land partnerships and collaborations? Watch this interview with Laura Lopuch of Laura Lopuch Global, where we’ll discuss: – What’s the #1 question your cold email must answer for your reader to reply “yes”? – What is a cold email, what are the types of cold emails, and how do you use them to grow your business? – How can you use case studies in cold emails? Topics discussed: 00:00 Meet Laura Lopuch 07:04 The biggest mistake that people make with cold emails 10:08 The #1 question your cold email must answer for your reader to reply “yes” 11:00 The 6 types of cold emails 15:38 How to stand out when pitching an expert 19:26 How Laura got her guest post featured on copy hackers (that went viral). 22:38 Cold email research tip #1 26:36 Cold email research tip #2 28:50 What should the subject line of your cold email be? 32:16 How can you use case studies in cold sales emails 39:16 Live breakdown of a cold sales email pitch (& how to improve it) 50:08 Two traits that grea

Do you want to learn how to build trust and credibility when selling online products? Listen to this interview with Adrian Neumeyer of TacticalProjectManager.com, where we’ll discuss: – How to understand the mindset and pain points of your audience – How to create amazing content that gets people excited and generates lots of traffic – How to market your business in an authentic way Topics discussed: 00:00 Meet Adrian Neumeyer 08:57 The importance of audience research 12:40 How to create content that gets found 16:30 Identifying which keywords are bringing in actual buyers 24:47 How “hands-on” Adrian is with his business 4 years since starting 27:43 Expenses Adrian incurs to keep his business running 30:07 How to market your business in an authentic way 37:22 Dealing with imposter syndrome 40:23 How Adrian Neumeyer goes about launching digital products 43:00 What a typical work days looks like for Adrian Neumeyer 44:38 What Adrian would do in the first 30 days if he had to start over 48:48 How long it took Ad

Do you want to learn how to How to grow your podcast audience & launch a book? Listen to this interview with Nick Loper of Side Hustle Nation, where we discuss: – Podcast growth: climbing the listener pyramid – SEO: creating content that ranks – Facebook as a discovery channel: Nick’s new favorite tool for list growth Topics discussed: 00:00 Introducing Nick Loper 04:46 How Nick built Side Hustle Nation podcast 08:43 Podcast growth: climbing the listener pyramid. How do you get more listeners for your podcast? 09:07 STEP 1: How to attract strangers to your podcast 15:42 STEP 2: Moving listeners to subscribers 18:40 Tips for doing show notes more efficiently 23:00 STEP 3: Listener pyramid level 4 – How to move subscribers to fans 24:28 Facebook as a discovery channel – why launch a FB group 26:53 A system for introducing fb group members to your content 31:00 How can you optimize your group for list growth 33:00 What’s working for building engagement in a FB group 35:10 Tips for managing a large FB group 3

Do you want to learn how to build a successful remote company? Listen to this interview with Liam Martin of Running Remote, where we’ll discuss: – How did Running Remote build a remote first company with team members in 43 different countries? – What are the top three things people can do to become successful running a remote company? – What are the drawbacks of remote work? Topics discussed: 00:00 Meet Liam Martin 03:45 Switching into father hood and the impact of having a young daughter 08:00 Why nannies are not the best replacement for good parenting 09:20 Liam’s key philosophy or mindset that drives how you approach marketing and sales 12:09 How Running Remote conference got started 14:00 How to validate an event business 20:14 How Liam built a remote first company with team members in 43 different countries 20:50 Why the great resignation is happening 23:52 why you need to get good at working asynchronously 24:30 The challenge with traditional work 25:47 Silent meetings and why they’re better than typica

Do you want to learn why word of mouth and referrals will never go out of style? Listen to this interview with Greg Gunther of Your Business Momentum, where we’ll discuss: – Why the tagline for Your Business Momentum says Results, Not Recommendations – How to ask for a referral and how to do it correctly and without making the client feel uncomfortable – What are the trigger moments you can create for your clients that they’ll tell their friends about? Topics discussed: 00:00 Introducing Greg Gunther 05:00 The story behind “Results, Not Recommendations” 07:00 Why business owners find it challenging focusing on the right actions that produce results 09:45 Identifying what’s important for business owners 10:50 How do you ask for a referral without making the client feel uncomfortable 12:50 Why a lot of people don’t refer 14:23 Tips for systemizing referral requests – nurture program 16:36 Knowing when in the relationship to ask for referrals 19:30 Why NPS is a good customer success tool 21:00 Why and how Your B

What’s the relationship between money, mindset, and marketing? Watch this interview with Stevie of The Change Starter, where we’ll discuss: – Ditching hourly rates / shifting to value – Differences in genders in money mindset – Packaging value – making sure clients know what they’re getting beyond the obvious – Backing yourself and realising just how much value and impact you bring to your clients – Pushing your own comfort zones to challenge yourself to deliver impact and results instead of ‘tasks’ Topics discussed: 00:00 Intro to Stevie V Brown 03:25 Marketing starts with mindset 06:41 The first time Stevie noticed confidence was the issue 12:57 How to establish credibility when selling services 24:00 How to create effective buyer personas/customer avatars 27:00 Buying cycles & how marketing actually works 30:00 Why you should hire a professional to do your marketing strategy 35:13 The impossible cycle of random marketing 39:00 The secret to successful fb ads campaigns 44:20 The key to creating content

Do you want to learn how to make your sales more predictable with a CRM? Watch this interview with Jeroen Corthout of Salesflare , where we’ll discuss: – How to compete with giants as a small business – Why you should organize your team around habits, not goals – How to do content marketing that doesn’t suck and generates leads – How to simplify and gamify your product’s onboarding Topics discussed: 00:00 Introducing Jeroen Corthout 05:00 Why Jeroen and his co-founder decided to build a CRM software 07:20 How to compete with giants as a small business 11:00 Why small business owners and founders should choose an easy to Use CRM 14:00 Tips for Mapping and creating your sales process 18:20 Tips for navigating longer sales cycles and non-linear sales 20:00 How to make your sales more predictable with a CRM 25:00 What’s a sales quota? And how should you use them effectively? 27:00 Why you should organize your team around habits, not goals 31:23 How to do content marketing that doesn’t suck and generates leads 37:

Do you want to learn how to charge more as a consultant? Watch this interview with Deborah Zahn of Craft of Consulting, where we’ll discuss: – Why did you start helping other consultants? – What is the most common mistake you see new consultants make when they first start? – How to bring in a steady, reliable pipeline of work. Topics discussed: 00:00 Introducing Deb Zahn 02:40 Why Deb started helping other consultants 06:15 The most common mistake new consultants make when they first start 09:27 Why your value is far more than your time 10:06 How to charge more as a consultant 12:00 How to determine market rates 15:05 How to test your pricing 17:30 Consulting for a firm? You should price as they do 18:50 Underpricing is often not about the price 21:00 Tips for handling sales objections 28:20 Why you shouldn’t state a price on the discovery call 31:00 Negotiate, don’t discount 32:00 How to bring in a steady, reliable pipeline of consulting work 39:00 How to keep a healthy and helpful mindset for your business

Do you want to learn how to do keyword research to create content that will grow your website traffic? Watch this interview with Gert Mellak of SEO Leverage, where you’ll learn: – How to come up with content ideas for high-ranking articles on Google (that will bring you traffic) – Live demo of how to use Ahrefs for keyword research Topics discussed: 00:00  Introducing Gert Mellak 2:00  Is high volume, low competition still the best approach? 04:00  Buyer intent vs research 05:20  A better approach to keyword strategy 07:58 Creating content with intent in mind 10:36  How to use Ahrefs for keyword research 18:00  How to determine search intent for a specific keyword 34:14  How long should your content be? 43:00  What is a content cluster 46:32  Tools for creating SEO-optimized content About Gert Mellak: Gert is specializing in SEO and paid search marketing on Google, helping online businesses to get more qualified leads and sales from search engines. Resources Mentio

Do you want to learn why customer-centric marketing is no longer an option? Listen to this interview with Natalie Gullatt of HubSpot, where we’ll discuss: – Customer marketing strategy with Hubspot’s leading customers – Developing case studies and distribution Topics discussed: 00:00 Introducing Natalie Gullatt @ Hubspot 04:07 What is customer marketing? 06:39 Traditional marketing vs customer marketing 08:54 What is inbound marketing? 11:00 Why and how Hubspot uses case studies 18:28 Why it’s important to do an audit of your products & services 22:10 Hubspot’s process for identifying which clients to profile 25:50 How to do customer marketing if you’re a small business 27:00 How Hubspot promotes their case studies 33:51 How to find and hire a great marketer 36:00 Natalie’s #1 tip for landing a role at Hubspot 38:00 Natalie’s #1 resource for learning customer marketing 41:00 Natalie’s tips for growing your network 45:18 One project that Natalie’s proud of 48:27 The best way to win with customer advocacy 5

Do you want to learn how to create marketing that works and stands out in a crowded market? Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing. Topics discussed: 00:00 Intro to Justin Wise 02:00 How Justin got into marketing 03:59 How Justin met Mike 07:42 Why do small business owners struggle with marketing? 08:44 Why tried and true best practices is the fastest path to being ignored 14:27 Why word of mouth is not a reliable lead source 19:39 Case studies of people who have gotten wins from following the Get Different system 21:59 The DAD framework and the 3 components of any effective marketing campaign 25:53 An example of how Justin’s agency did something different to stand out from their competitors 30:06 How coaches and consultants can offer something more compelling than free discovery calls 36:27 Why case studies are po

Do you want to learn how to win high-value clients using Linkedin? Watch this interview with Adam Franklin of Bluewire Media, where we’ll discuss: – Adam’s 5-Step Nurturing System to convert contacts into clients. – Tips for outreach and connecting with ideal buyers – How to stay top of mind with your connections Topics discussed: 00:00 How Adam Franklin got into marketing 03:18 What’s working today that was working in 2005? 05:20 Why is generosity a good strategy? 07:30 The shift from protected IP to shareable information 10:11 What makes effective lead magnets (aka. Flagship content)? 15:00 Why is now the time to invest in Linkedin for marketing? 18:20 Why posting a lot of content on Linkedin doesn’t work for generating sales 20:00 Adam’s 5-Step Nurturing System to convert contacts into clients on Linkedin 23:25 Example conversation starters – What to say when you connect with someone on Linkedin 28:31 Why Adam doesn’t ask for an email address when delivering the flagship content 33:40 When is a good t

Do you want to learn how to leverage scorecard marketing for generating leads and sales? In this interview with Glen Carlson of Dent, we discuss: 00:00 Introducing Glen Carlson 01:35 Why Glen and Daniel Priestley started Key Person of Influence 02:00 Why focus on building influence? 06:29 Launching Dent during the GFC 07:53 What makes a business recession-proof? 11:27 You’re standing on a mountain of value that you don’t recognize 15:56 What is a scorecard? 25:36 How many questions should your scorecard have? 27:59 Success stories of Scoreapp clients using scorecards 31:40 The psychology behind scorecards and why they work better as a lead magnet 36:18 The power of case studies and why Dent invests in them 40:20 The secret to building your profile is through your client successes 43:14 Why Glen suggests focusing on marketing ecosystems, not specific tactics 45:20 Glen’s tip for producing effective case studies that help sell 47:28 Glen’s recommended resource for improving your marketing 50:00 One thing that

Do you want to learn how to free yourself from your business? Listen to this interview with David Jenyns of SYSTEMology, where we discuss: 00:00 David Jenyns’ experience with freeing himself from his business 05:07 Going from a service business to software business 08:44 The 4 stages of all businesses 14:00 finding hard to let go and guilt as the owner, and how to overcome that 16:23 the SYSTEMology 7 stages for systemizing a business 21:16 How Dave launched the SYSTEMology program with a workshop 25:00 Tips for launching a successful online course 29:35 Challenges with software companies 30:37 Dave’s philosophy on marketing 33:50 SYSTEMology’s Content strategy 38:30 How to stand out in your marketing 48:00 How do you measure the effectiveness of case studies 50:25 Dave’s recommended resource for learning marketing 52:43 What Dave does for mental health About David Jenyns In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservice

Do you want to learn how to do audience research & cold outreach? Listen to this interview with Amanda Natividad of SparkToro, where we discuss: – How to do cold outreach – What audience research is and how it’s different from market research – SparkToro’s approach to content – A case study with one of SparkToro’s customers Timestamps 00:00 How Amanda got into marketing and joined Sparktoro 17:25 Sparktoro’s content strategy 25:13 marketing metrics tracked by Sparktoro 27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails 34:06 subject line 37:00 What is audience research and how is it different from market research? 40:02 use cases vs case studies 40:49 case study of a Sparktoro client 48:40 using spark toro for audience research 54:00 how to use Sparkscore to determine how engaged an influencer is, and if they’re the greatest fit to do co-ma 57:38 lessons from marketing at Fitbit 60:00 Resources Amanda recommends for marketers About Amanda Natividad Amanda N